San Francisco, CA (PRWEB) February 1, 2011
San Francisco, CA, February 1, 2011 -- Sharethrough, the leader in social video advertising, today announced that Robert Pietsch has joined the company as vice president of sales. Most recently vice president of sales for MySpace, Pietsch will lead all sales efforts for Sharethrough in North America and will help the company further expand its growing client base of agencies and brands.
Pietsch brings extensive sales experience to Sharethrough. As Chief Digital Advertising officer at Forbes.com, Pietsch was instrumental in overseeing the site's explosive growth. He was responsible for all sales and marketing initiatives that drove advertising revenue from Forbes.com, Forbes.com Audience Network and the Forbes.com Business and Finance Blog Network. Most recently, Pietsch served as vice president of sales for MySpace, where he helped the company generate revenue through sales and marketing activities
“Social video is rapidly evolving into a more mainstream advertising strategy for brands, and we're looking to tap into this growth to help more agencies and brands maximize the reach and impact of their video content,” said Dan Greenberg, co-founder and CEO of Sharethrough. “Robert has distinguished himself as an innovative thinker with a creative mind, and he understands the nuances of working in this fast-changing market. We're extremely pleased to have him on board.”
“After 15+ years in online advertising, I have seen inflection points in the market, and I firmly believe that social video is at the forefront of where the online advertising industry is heading,” said Pietsch. “During my research of the industry, Sharethrough proved to offer advertisers the best platform to successfully get their social videos seen and shared.”
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools. Sharethrough is used by many of the world’s leading brands, including Sony, Xbox, Victoria’s Secret, Nestle and LEGO. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit http://www.sharethrough.com.