Ovenclean 2010 Figures Increase Confidence in 2011 Marketing Initiatives

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Ovenclean recently released sales leads statistics for 2010, citing an astounding 61% increase in sales leads generated through various revitalised marketing channels to the Ovenclean Head Office. These encouraging results, together with a 45% boost in franchisee enquiries, have bolstered Ovenclean’s confidence in its planned marketing initiatives for 2011.

Ovenclean's franchise enquires have risen 45% since 2009

... the company’s rebranding and website re-launch was almost immediate, with the new site generating over 15,500 potential customer enquiries...

Ovenclean, the UK’s leading oven cleaning franchise, recently reviewed and released its 2010 advertising and marketing statistics, revealing some remarkably positive results in spite of the present adverse economic conditions.

Significant Growth Throughout 2010

Despite a continued downward trend in unemployment and current slow economic growth, 2010 saw Ovenclean report a 61% increase in sales leads from 2009. Marketing Director Anne Blee believes that this surge in sales leads is fundamentally due to three factors – increased offline exposure from pertinent advertising spots in Period Home magazine, improved online visibility thanks to radically improved search engine optimisation, and significantly, the launch of a rebranded and refreshed Ovenclean website.

In the face of increasing competition amongst UK franchise businesses, the new customer-focused Ovenclean website was unveiled during mid 2010. The impact of the company’s rebranding and website re-launch was almost immediate, with the new site generating over 15,500 potential customer enquiries that were then passed throughout the franchise network. The inclusion of a streamlined, user-friendly enquiry tool has made placing call back requests a much more efficient process, and is thought to have a played a significant role in the rise in enquiries.

In light of these results, and along with a series of new marketing initiatives, Anne has confidence that 2011 will prove “... to be our most successful year ever!”.

Franchise Opportunities

Ovenclean’s 2010 review has also revealed a positive steep upward trend in potential new franchise business enquiries, with an increase of 45% from 2009’s enquiry figures.

Although there are a considerable number of franchises for sale in the UK, the 2010 statistics indicate that Ovenclean continues to garner a reputation as a feasible business opportunity, with franchisees able to access comprehensive training and support 24/7 from a dedicated call centre, as well as a fully equipped vehicle, and the potential for unlimited earnings and business expansion.

About Ovenclean

As the UK’s longest established cleaning specialist, Ovenclean remains as one of the top cleaning franchises in its field, providing professional services to both the domestic and commercial markets. Ovenclean provides a unique, eco-friendly and 100% caustic-free oven cleaning system, offering specialist cleaning services for ovens, ceramic hobs, AGAs and other range cookers, microwaves, BBQs and grills, as well as commercial deep cleans.

More information about franchise opportunities can be obtained via the Ovenclean website, where franchise packs can be obtained free of charge. Alternatively, franchise enquiries can be directed to our dedicated helpline on 0800 988 5434.

For general enquiries about the entire range of Ovenclean services, call 0800 840 7127 or visit http://www.ovenclean.com


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