Announcing Public Beta of Groofer: A New Online Productivity Tool for Business Professionals

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Groofer tackles business information overload, based on the collective smarts of your social group interactions and your professional interests.

MarketPlane Online Inc., a provider of innovative social software announced today that their beta release of Groofer, a free productivity tool designed to help business professionals manage their information overload, is publicly available at Groofer helps professionals to work smarter, stay in the know, and reduce their information overload through the group-based filtering of information streams.

The Age of Information Overload

For most business professionals, it can be a challenge to stay informed in their field and in their industry. They need to locate the best sources of information and have the content prioritized in a way that makes sense to them. Semantic filtering based on keywords is necessary but not enough. In most cases, the results will still require extensive manual filtering to review and extract relevant information.

Instead of relying solely on semantic similarities, Groofer works on the principle of “user-group-object” graph filtration, where shared interest group interactions influence what users see first. Groofer follows the content-based interactions of groups and automatically draws inferences and relevance from the communication. New content sources crowd-sourced through the group, also helps individual users discover new information that they otherwise might not have known.

Groofer for Teams and Social Groups

For internal teams or online business social groups, Groofer brings together different information streams, like news and blogs, and automatically reduces them to a concise and prioritized view of what’s relevant and important. By relying on the ‘group’ interaction to find and filter the most relevant content, Groofer adds context, eliminates noise, and makes sure users always get the best matches that meet their interests. Users also have access to the complete content database at any time – and can archive, discuss and socially share articles of interest directly from their reading pane. However, using Groofer’s filtered stream can enable business teams and social groups to find and consume relevant content without the problem of information overload.

Public Beta Release Today

Groofer Beta is launching with news and blog stream filtering. Future releases will add new information streams from content shared via popular social sites and applications and custom subscription databases.

About MarketPlane Online Inc.

MarketPlane Online aims to deliver new innovations around the area of information collaboration, marketing and social media technologies and applications. The company has offices in Herndon, Virginia and Bangalore, India. We invite you to visit our first offering at


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Ranadeep Ray
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