accells Strengthens Advisory Board with Leading Mobile Financial Expert

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With Eckhard Ortwein's appointment as Chairman of the Advisory Board, accells strengthens its expertise in the mobile financial services market.

The contactless network provider accells has appointed Eckhard Ortwein as Chairman of its Advisory Board.

accells is a contactless network provider enriching the experience at the POS. The accells network turns any mobile phone into the mobile contactless key for fast, secure and easy-to-use access to a ready-to-use loyalty program and to any other service.

By linking a contactless tag or any NFC-enabled phone to the mobile phone number, accells creates exciting NFC-like opportunities for consumers which are often faster than cash or traditional magnetic stripe transactions, as they eliminate the need to hand over and swipe the card or sign the receipt.

accells provides merchant access to the network via a variety of POS terminals (standard POS, mobile POS, mobile handset, and web terminals). At the POS, accells facilitates interaction and communication via the mobile phone for common services such as money transfers, merchant and bill payments, as well as airtime top-up, and also for new cashless payment methods, health care access, general access control, and ticketing for transportation, entertainment, and other events.

Eckhard Ortwein has an 11-year track record in the mPayments industry and has significantly influenced the industry's global evolution. Mr. Ortwein co-founded m-payments company paybox in 1999, delivering the first mass-marketable mobile payment solutions in five European markets. As CEO, Ortwein sold the company to Sybase in 2008 and helped propel Sybase/SAP into a leading global mPayment vendor.

Mr. Ortwein commented, "I am impressed by accells' technology and its unique and secure network design. I can see a winning contactless proposition to be delivered at affordable prices in many markets globally, at the intersection of contactless, mobile and loyalty technologies".

accells' CEO Eduardo Shoval said of Ortwein's appointment: "It's a fantastic validation for us to have a leading expert on mobile financial services join our team. His appointment puts accells right at the center of the growing mobile financial services market, while giving us a broader global perspective and insight on the many opportunities in front of us. We are delighted to have the benefit of Eckhard's experience and expertise, and are confident he will be a huge asset to the company."

For more information on accells contactless network, visit http://www.accells.com
About accells:
accells technology Ltd. ("accells") is a contactless network provider enriching the experience at the POS. The accells network turns any mobile phone into the mobile contactless key for fast, secure and easy-to-use access to a ready-to-use loyalty program and to any other service.

The accells contactless architecture is composed of market proven, standard building blocks and is based on an open cloud architecture and utilizes a novel patent-pending, system design.

The accells team is comprised of a group of experienced, seasoned entrepreneurs, experts in the field of mobile and contactless technologies, electronic payments and security.

Backed by international investors, accells is in active discussions for roll-out of its network in several markets. For more information on accells, please visit http://www.accells.com

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Heidrun Kirsch
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