Grand River Launches E-commerce Site for New Vantage Point Concepts Company

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Magento™ platform delivers easy-to-use online store for Mossy Oak Graphics®

Our customers love the new site

Grand River, a leading e-commerce developer, today announced the launch of an e-commerce site for Vantage Point Concepts, LLC. Vantage Point Concepts is a manufacturer of premium digital graphics and is now the exclusive supplier of vinyl camouflage systems for Mossy Oak®. Mossy Oak's premier camouflage patterns will be available on vinyl products for vehicles, boats, ATV's, hunting accessories, guns, windows, and walls. All vinyl graphics will be sold under a new brand called Mossy Oak® Graphics, and are available through retail locations and a new online store at

A Magento Enterprise Partner, Grand River designed and developed the Mossy Oak Graphics web site using Magento's Enterprise Edition 1.9. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality, and flexibility.

"Our customers love the new site," said Christy Burke, online marketing manager of Vantage Point Concepts. "The site that Grand River developed captures our passion for the outdoors and guides shoppers through a wide variety of 'serious' graphics for the sportsman. We could not be happier with the process or the new site!"

Functionality includes content management, an open source swatching technology, search engine optimization, promotional marketing tools, customer service, analytics and reporting, and a customized product view and selection tool. The new site also offers individual retailers a unique view of the store, so they can manage proprietary pricing and promotions for consumers as well as resellers.

Grand River's expertise in information architecture, creative design, interface development, integration, and system architecture ensures that the new e-commerce site performs well for Mossy Oak Graphics' business users, dealers, and online shoppers alike.

"Mossy Oak's camouflage patterns represent the brand for hunters and outdoor enthusiasts," said Scott Robertson, partner and co-founder of Grand River. "The new site for Mossy Oak Graphics conveys the unparalleled image quality of the graphics and makes it easy to browse and shop for these exclusive products online."

About Vantage Point Concepts, LLC
Vantage Point Concepts, LLC is an innovative digital printing company based in Auburn Hills, Michigan. Through an exclusive partnership with Mossy Oak, Vantage Point Concepts manufactures vinyl products that feature Mossy Oak camouflage and wildlife designs from some of the world's leading photographers and artists. The products are sold under the brand name Mossy Oak® Graphics. Vantage Point Concepts pioneered the first cast vinyl graphics systems where the vinyl begins in a liquid state eliminating the tendency to shrink back to its original form. This makes cast vinyl a superior application for cars, boats, ATV's and other contoured surfaces. For more information, call 888.449.6558 or visit

About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for mid-market retailers and multichannel companies. The firm's core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise and Fry, Inc.'s Open Commerce Platform™. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom, and publishing. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit to learn more.

Scott Robertson Tel: 734.913.8000 x224 email: srobertson (at) thegrandriver (dot) com
Judy Foster Tel: 734.913.8000 x222 email: jfoster (at) thegrandriver (dot) com


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Judy Foster
Grand River Inc.
734.913.8000 ext. 222
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