B2B Soft Announces A New Benefit To Its Point-of-Sale System

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B2B Soft Partners with Protect Cell To Provide a Leading Handset Protection Membership Program

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, takes their customer-first philosophy one step further by partnering with Protect Cell, a pioneer in handset protection.

B2B Soft’s flagship product, Wireless Standard, a robust POS solution specifically designed for the wireless retail industry has been launched in over 4,000 locations in North America. With expectations for continued growth and expansion, B2B Soft has enhanced its strategic partnership network by partnering with industry leader, Protect Cell.

“B2B Soft has a powerful product and an incredible network of wireless dealers,” says Bryan Finnerty, CEO and co-founder of Protect Cell. “This strategic partnership will make our product accessible to even more customers while providing an effective and easy solution for dealers."

Along with a JD Power & Associates certified call center, Protect Cell also offers a world-class rewards mall featuring over 30,000 merchants and VIP access and pricing on new and hard to get items.

In addition to their top-notch handset protection, Protect Cell also provides its members with ID Rescue, a complimentary identity theft restoration and consultation service as well as My Privacy Report, which is a solution that allows customers to monitor their personal information online. Offering Protect Cell as an added value product for Wireless Standard gives wireless retailers a protection plan that increases their revenue and provides their customers with an overall enhanced customer experience.

“By integrating the Protect Cell program into Wireless Standard, we are offering our customers more of that one-stop-shop benefit to which they’ve grown accustomed,” says Don Rossi, B2B Soft VP of Sales and Marketing. “Protect Cell is just the latest addition to an already impressive line-up of strategic partners. This partnership is a perfect fit because it allows us to offer wireless retailers a suite of handset protection services.”

About B2B Soft
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at http://www.b2bsoft.com

About Wireless Standard:
B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit http://www.wirelessstandard.com

About Protect Cell:
Created by a premium wireless retailer for other wireless retailers, Protect Cell was developed to meet the growing demands of both wireless dealers and their clients for handset protection alternatives to the wireless carrier’s limited warranties and insurance. By offering an alternative to the carrier plans, Protect Cell’s authorized representatives (independent wireless dealers) are able to offer a protection plan that increases their revenue and provides their customers with a better overall protection experience. Proof that Protect Cell always has the dealer’s perspective in mind. For more information, please visit http://www.protectcell.com.


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Chaka Adams
B2B Soft
212-742-2301 ext. 708
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