Atlanta, GA (PRWEB) February 2, 2011
MailChimp, the leading email technology platform, today announced an integration with Amazon’s Simple Email Service (SES) making it easy for MailChimp subscribers to send out transactional emails. MailChimp offers additional tracking capabilities to augment the capabilities of the Amazon platform. MailChimp subscribers, at no additional charge, will be able to track aggregate opens and clicks and can also tag messages by category, e.g. receipts.
“We think it’s great that Amazon is offering a low-cost commodity email delivery solution,” commented Ben Chestnut, MailChimp CEO. “This has the potential to be a real game changer. And since we really love change here at MailChimp, we wanted to hop on it right away to fill this product need for our subscribers. In our integration we’ve tried to smooth the edges making it easier for subscribers to get started and also get more powerful tracking information.”
The new Simple Transactional Service (STS), is available immediately to all MailChimp subscribers in a paid plan via the MailChimp API at http://apidocs.mailchimp.com/sts/1.0/. MailChimp subscribers should first set up their Amazon SES account at: http://aws.amazon.com/ses/. Then they can log in to their MailChimp account to establish the integration with their respective Amazon account. Subscribers will also need to apply for production access to the Amazon service here: http://aws.amazon.com/ses/fullaccessrequest. Once a subscriber has production access with Amazon SES, MailChimp will help manage the warmup process, queuing emails when Amazon throttle rates are in effect.
MailChimp supports more than 600,000 subscribers worldwide and sending 1 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. With headquarters in Atlanta, Georgia, MailChimp has 10 years of experience providing a fast and robust application for creating, targeting, delivering and tracking their email-marketing efforts. Customers enjoy cutting-edge features, like designer templates, advanced social segmentation and data, geo targeting, and free reports with every campaign. MailChimp's platform provides an open API used by more than 100,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. Plus, they provide a directory of third-party API Experts who can help customers set up the specific integration needed for their business. And best of all, prices start at free.
Caren West PR
caren (at) carenwestpr (dot) com