Garden City, NY (PRWEB) February 3, 2011
Rapid Response Mobile Marketing has been chosen by The Long Island Way, Bethpage, N.Y., to handle all its mobile marketing campaigns and cellular platform text messaging donation programs. The Long Island Way is a Long Island-based organization with a business mission to bring businesses and non-profits together to create growth. The local organization recently launched its first direct cause marketing campaign at a breakfast kick-off event entitled, “Marketing Your Message,” sponsored by Anton Community News.
As the exclusive mobile marketing and text message provider for the Long Island Way, Rapid Response will be working with the business group to increase print advertising and print coupon returns. “Adding a text message component to all print advertising efforts will help drive the amount of donations up. This is very important to all businesses but especially for charities where extra monies for promotional purposes are so tight. It is important to know there are fresh, new ways to reach donors on the go while providing an easy method for them to instantly pledge,” Zsolt Sapy, president, Rapid Response Mobile Marketing, commented.
There is a growing preference by cell phone owners to use the cell platform for more than just making calls and texting. As this trend continues to grow, businesses need to take advantage of how the technology is used, and how to capitalize on it. In this instance text message marketing provides an effective means of providing instantaneous donations and real-time monitoring of any campaign.
The Long Island Way will also be cross promoting with other goods and service providers to generate revenue. Rapid Response will be complimenting their efforts by managing the mobile marketing portion of the program. Through print advertising and coupon redemption, clients of The Long Island Way, not-for-profit organizations, will receive a portion of the value of every coupon redeemed. Rapid Response has added a text message component to make it easier for donors to complete the transaction. The program works to deliver increased results for each not-for-profit, in a far more expedited manner. For all those participating in the program, including companies partnering to donate portions of their goods and services, tracking the results is possible where there is no method to truly gauge the effectiveness of print advertising.
About Rapid Response Mobile Marketing: Rapid Response Mobile Marketing is a full-service nationwide marketing firm working with businesses to achieve greater advertising reach and results through text message marketing, proximity advertising and mobile app development. Rapid Response takes the guesswork out of mobile marketing by designing programs that deliver real results.
About The Long Island Way: The organization’s mission is to give back to the community by connecting non-profits with businesses. Donna Cariello, president of the organization believes in growing local communities by investing in one another’s mission to create an awareness that develops into strategic partnerships through the spirit of giving. For more information: http://www.thelongislandway.com
Attention Editors: Hi-res photo available.