Sierra Trading Post Treks into Secure Social Shopping with Adgregate Markets

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Sierra Trading Post is the first major outdoor gear and apparel retailer to open a Facebook store

This is so new, so fresh, and we know it's going to be a fun way for our fans to experience Sierra Trading Post

Today Adgregate Markets, the leader in secure social commerce solutions, announced that Sierra Trading Post has chosen Adgregate's ShopFans to provide secure social shopping on the retailer's Facebook page. The outdoor-themed clothing and gear retailer is teaming up with ShopFans to enhance the online shopping experience for the company's Facebook fans. Sierra Trading Post's Facebook fans will be able to complete purchases without compromising security and privacy. The company is ranked 74th on Internet Retailer's Top 500 List and 16th within the list's apparel category.

Leveraging ShopFans, the world's most trusted social commerce technology, Sierra Trading Post's Facebook fans will be able to virally promote and share products while they buy, all through the social 'hooks' within the social network. The result will be fewer required clicks and higher conversions for Sierra Trading Post. The company will be the first major outdoor gear and apparel retailer to open a Facebook store.

"This is so new, so fresh, and we know it's going to be a fun way for our fans to experience Sierra Trading Post," says Juliette Rule, Sierra Trading Post social marketing manager. "To have our fantastic product selection right at your Facebooking fingertips is great. Our fans won't be sacrificing security to get those great deals on great brands, and that just makes the experience with us even better."

ShopFans will enable Sierra Trading Post to showcase many product categories directly in Facebook, allowing fans of the company to select items they wish to buy, and complete their checkout process securely. Additionally, Sierra Trading Post's ShopFans integrates PowerReviews' ratings and reviews into Facebook, which have been proven to increase customer engagement and drive sales.

"ShopFans enables our clients to monetize their Facebook fan base through spending and referrals," says Henry Wong, CEO of Adgregate Markets. "Sierra Trading Post will now be able to offer their customers a secure online shopping experience within Facebook. We're thrilled to be their social commerce solution provider."

True social commerce includes measureable results and metrics that are vital to understanding customer engagement. ShopFans tracks which conversations are occurring, and ultimately reveals how the conversion funnel appears within Facebook. ShopFans encompasses all available Facebook social hooks, including "Likes", sharing of reviews, and purchase notifications via News Feed Posts. At the same time, Sierra Trading Post gains insight on product recommendations, purchase intent and conversion rates.

ShopFans is the only product on the market today to deliver on the true promise of social commerce. Unlike existing social commerce solutions offered in Facebook, ShopFans has won the public endorsements from both security and privacy heavyweights, McAfee, VeriSign and TRUSTe, to protect brands' reputations and pave the way for consumers to buy confidently within Facebook. In particular, McAfee is the exclusive security provider to Facebook.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering "Great Deals. Great Brands." Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers - selling outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody. For more information, please visit
Sierra Trading Post … saving people money.

About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans™ turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech's White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit

Adgregate Media Contact:
Jessie Morgan
(408) 838-0143


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