Los Angeles, CA (PRWEB) February 3, 2011
According to brand analytics firm, Heardable (http://heardable.com), it pays to be Liked! The company has just released its ranked list of the most popular brands on Facebook based on the total number of "Likes" the brand's Facebook page has received. The results may surprise you.
Zynga's Texas Hold Em was named The Most Popular Brand on Facebook. Zynga is a software company that connects the world through gaming applications such as Farmville, Treasure Isle, and Cafe World. Texas Hold Em is the #1 online poker game in the world. The brand's website address is Zyn.ga (http://www.zyn.ga) and their Facebook page is (http://www.facebook.com/TexasHoldEm).
Corporate brands comprised only 24% of the top 100 list. A whopping 76% of the most popular brands on Facebook are musical artists, sports stars, and television/film personalities or properties.
A few corporate brands that made it into the top 100 list:
Disney ranked #27 with 16,514,605 likes.
Victoria's Secret ranked #48 with 11,277,756 likes.
McDonalds ranked #89 with 7,023,465 likes.
Popular brands that did not make the top 100 list:
Sony with 417,792 likes.
Vogue with 1,202,647 likes.
Nike with 3,830,993 likes.
Heardable's list of the 100 Most Popular Brands on Facebook is part of its new H-labs scoring technology which takes Facebook's API feed and maps the results against a database of 1.2 million brands in the Heardable platform to rank order the most Liked brands in the world. The list is updated in real-time whenever a brand is re-scanned on Heardable.com, or when our robots crawl our database each day.
"They say life is not a popularity contest, but don't tell that to the world's most successful brands, most of whom have decided 2011 is the year to utilize Facebook as a serious social media marketing vehicle to capture customer feedback, generate buzz, expand awareness, and boost website traffic," said Jon Samsel, CEO of Heardable. "Thousands of brands will launch exciting Facebook promotions this year for the sole purpose of increasing their Like count. What's amazing is how quickly Facebook Likes have become one of the top metrics symbolizing online brand effectiveness. Of course, being Liked isn't the only metric that matters, but it's a social statistic than can be easily benchmarked against the competition and earmarked for improvement."
Abbreviated List of The 20 Most Popular Brands on Facebook, Sorted by # of Fans
1. Zynga/Texas Hold'em Poker - 34,881,303
2. Facebook - 32,990,850
3. Michael Jackson - 27,854,985
4. Lady Gaga - 27,247,541
5. Eminem - 26,737,337
6. YouTube - 26,414,309
7. Rihanna - 22,175,594
8. Coca-Cola - 22,121,765
9. Linkin Park - 21,883,019
10. South Park - 21,334,899
11. Megan Fox - 20,563,023
12. Vin Diesel - 20,339,675
13. Justin Beiber - 19,773,382
14. Shakira - 19,767,996
15. The Simpsons - 19,427,129
16. Starbucks - 19,391,045
17. Twilight - 19,134,438
18. Lil Wayne - 19,105,569
19. Cristiano Ronaldo - 18,915,131
20. Bob Marley - 18,903,061
To find out what all the fuss is about, head on over to The 100 Most Popular Facebook Brands list yourself at: http://heardable.com/top_100_brands_on_Facebook
Heardable is the leading online brand benchmarking and analysis tool that measures the brand health of any organization in less than 30 seconds, allowing users to instantly compare businesses by industry or local zip code. Type in any URL and start your scan. The higher the score, the better you're doing. And yes, it really is that simple. With 1.2 million brands and over 650 million data variables already stored in our database, Heardable's 'big data' repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Los Angeles, CA.