LiveRoof®, LLC Selects David Aquilina, Strategic Storyteller, for Public Relations and Media Relations Services

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Independent B2B Corporate Communications Consultant Now Manages PR for the Horticultural Science Company, Based in Spring Lake, Mich., that Developed and Manufactures the LiveRoof® Hybrid Green Roof System

LiveRoof Puts the Green in Green Roofs

He's committed to advancing our green roof solution to maximize energy savings, environmental benefits and rooftop aesthetics.

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David Aquilina, Strategic Storyteller, announced that he has been retained by LiveRoof, LLC to provide public relations and media relations services to the horticultural science company. Aquilina is a Minneapolis-based B2B communications professional. LiveRoof, headquartered in Spring Lake, Mich., developed and manufactures the LiveRoof® Hybrid System: the only green roof solution installed as a unified, naturally functioning ecosystem with fully mature plants thriving in a continuous layer of soil

"David brings us a proven track record in helping companies develop and communicate their messages so their stories connect with their stakeholders," said Dave MacKenzie, horticulturalist and president of LiveRoof, LLC. "He's committed to advancing our green roof solution to maximize energy savings, environmental benefits and rooftop aesthetics."

"I am passionate about LiveRoof and bringing their story to light," said Aquilina. "The market for green roofs is expanding with an estimated 10 million square feet of green roofs now installed annually. Because they understand that the performance and value of green roofs depend on fulfilling horticultural as well as engineering requirements, LiveRoof is well-positioned to lead this fast-growing industry."

David Aquilina, Strategic Storyteller

"David A" has specialized in B2B communications as a Strategic Storyteller since 2000. Growing companies choose him to bring their stories to light. He crafts their messages and illuminates their stories for the audiences whose decisions impact their success. Examples of his clients, in addition to LiveRoof, include: VAST Enterprises, nParallel, American TeleCare, Via Oncology, D3 Radiation Oncology Services, and RES-Q Healthcare Systems. Since 2001, David has won eight Bronze Quill Awards from the International Association of Business Communicators (IABC) for outstanding achievement in writing and media relations. Check out David A at

About LiveRoof®, LLC

LiveRoof, LLC ( is the horticultural science company that developed the LiveRoof® Hybrid System: the only green roof solution installed as a naturally functioning ecosystem with thriving, fully mature plants. Combining the best elements of proven green roof technologies, LiveRoof establishes a seamless vegetative surface rooted in a continuous layer of soil to maximize environmental benefits, energy savings and rooftop aesthetics. Regional growers in its national network adapt LiveRoof plants for local conditions and customize plant selection for every project. LiveRoof's natural function and natural beauty offer the highest level of green roof performance at the lowest level of acquisition-installation-maturation-maintenance costs. The proof is on the roof -- showcased in LiveRoof projects that stand out as signature elements on commercial, public, university and school buildings in more than two dozen states and Canada.

Notes to Editors:

(1) LiveRoof is exhibiting at the International Roofing Expo (IRE) on February 16-28, 2011 in Las Vegas, Nev. at the Las Vegas Convention Center (North Halls). LiveRoof will be located at booth #460.

(2) A detailed LiveRoof corporate backgrounder is available upon request.


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