Trelawny, Jamaica (PRWEB) February 4, 2011
Jamaica will be exposed to an astounding 300 million viewers in 23 countries across the Caribbean and Latin America Team as Flow and HBO team up to produce and release a special programme on the ‘Making of a Jazz Festival’. This was revealed by Javier Figueras, Vice President of Affiliate Sales, HBO Latin America at a press conference at the Jamaica Jazz and Blues Festival in Trelawny where Flow and HBO officially launched HBO onDemand in Jamaica.
This special programme, produced by HBO, will not only feature vignettes of the Jazz festival but will also spotlight places of interest in Jamaica. A HBO production team has been working with Flow, Turnkey (produces for Jamaica Jazz and Blues) and the Ministry of Tourism on this project for the last few weeks. The Hon. Edmund Bartlette, Minister of Tourism was very pleased with the announcement as Latin America is a major project for the Jamaica’s tourism interest. The Minister indicated that this was a major target area for his Ministry and this programme will help their efforts tremendously.
Flow, Jamaica’s broadband communications company facilitated the partnership as part of their sponsorship of the Jamaica Jazz and Blues Festival. “This is part of our commitment to Jamaica to continue to find avenues for greater exposure through our technology and via our various stakeholders”, said Michele English, President and Chief Operating Officer at Flow.
Flow and HBO also launched the availability of the Subscription Video OnDemand (SVOD) service to FLOW Cable subscribers in Jamaica. As of February 1, Flow viewers will have 24/7 access to more than 100 hours of the best premium programming, featuring HBO original series and films, Blockbuster films, documentaries, Kids programming and specials.
“HBO Latin America reaffirms its commitment to the Caribbean region with the launch of SVOD. Flow shares our mission of ensuring that Jamaican viewers enjoy premium programming with top-of-the-line technology. Our most acclaimed Original Series, such as True Blood and the upcoming Game of Thrones, as well as Hollywood’s biggest blockbusters, will be available through this new service,” said Javier Figueras, Vice President of Affiliate Sales, HBO Latin America” at the press conference.
The launch of HBO on demand via FLOW places Jamaica at the forefront of cable technology as Jamaica remains on of the few countries in the region with this service. Michele English, Flow’s President and Chief Operating Officer affirmed: “We are very excited to add HBO on Demand to our overall On Demand line up. English stated that “On Demand products are very popular in the US and UK and we are pleased to be the market leaders to bring this service to Jamaica.”
In Jamaica, Flow customers who subscribe to any HBO package (excluding Cinemax and Cable Your Way) will be able to view all HBO SVOD content FREE of cost right after it airs on its regular schedule. The HBO SVOD content will be updated weekly.
About HBO Latin America
HBO Latin America is the premium television network leader that, in addition to being recognized for the quality and diversity of its original programming, films and documentaries, also provides services with the highest technology in SD and HD formats in more than 23 countries of Latin America and the Caribbean through its HBO®, HBO®HD, HBO®2, HBO® Plus, HBO® Family, MAX, MAX HD, MAX PrimeSM, Cinemax® channels and SVOD service.
With just four years since its entry into Jamaica, Flow has already made an indelible impact on the local telecommunications industry placing Jamaica as a regional industry leader for data connectivity and innovative digital products. With its dynamic triple play of services – digital cable TV, digital landline and blazing speed Internet, Flow is helping to build a tech savvy, digital, knowledge-based society as Jamaicans forges ahead in keeping apace with the latest global technological trends.
Flow has made a significant commitment to Jamaica, investing over US$200 million (J$18 billion), to date; in, building an island wide all digital infrastructure, developing human resources and enhancing digital education in schools as part of the company’s social development programme. Jamaica is now the only country in the region with a direct undersea fibre-optic connection to the United States and South America as Flow via its express, direct, network system to Boca in Florida and Cartagena in Colombia. The record investment in the undersea system also provides Jamaica with unprecedented capacity, resiliency, redundancy and reliability for broadband data communications.
Flow is also demonstrating excellence in corporate social responsibility by supporting enhanced learning in schools via free internet and educational cable programmes, mentoring and youth development activities with the Rotary Club in communities across Jamaica and investments to athletic developments in Jamaica via a partnership with the JAAA. Flow also sponsored the National Champion’s Cup football Competition, National Basketball League and is now one of the major sponsors of the national basketball team.
HBO Latin America
+ (305) 648-8681
620-3232 (SL) 564-0576 (m)
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