Supply & Demand Chain Executive Magazine Awards Spend Radar with Four Provider “Pros to Know”

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Leading Business Magazine Presents Annual Listing of Top Supply and Demand Chain Industry Professionals

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“In total, four Spend Radar employees were recognized as “Pros to Know” which speaks to the caliber of personnel we have assembled," said Brian Daniels, CEO and cofounder of Spend Radar.

Spend Radar is pleased to announce that Brian Daniels, CEO, Rod True, COO, Cindy Barlow, VP of Global Sales and Jennifer Taylor, Senior Solutions Consultant, have been given the Supply & Demand Chain Executive’s 2011 “Pros to Know” award in the provider category. The magazine just announced its 11th annual listing of “Pros to Know” in the supply chain industry. "Our annual list of Provider Pros to Know highlights the many thought-leaders who are helping to shape the Supply Chain industry and advance Supply Chain as a respected discipline in the enterprise," said Barry Hochfelder, editor of Supply & Demand Chain Executive. "Their efforts in developing the tools, processes and knowledge base necessary for Supply Chain transformation, and in promoting new approaches to supply chain enablement, have earned them a place on this year's Provider Pros listing."

Brian Daniels has spent the last 13 years of his career in the strategic sourcing technology industry working with e-sourcing suites, with the last eight years focused exclusively on delivering results with spend analysis technologies. In 2009, Brian cofounded Spend Radar with Rod True, delivering the first true software-as-a-service application focused on solving the complex, global spend data challenge capable of processing data in any language, currency and format. In less than two years, Spend Radar has become a profitable business that has implemented over 130 successful deployments and has been adopted by the world’s largest and most recognized consulting organizations. “I am honored to be recognized as a 2011 Supply & Demand Chain Executive ‘Pro to Know’ alongside my industry peers,” said Brian Daniels, CEO and cofounder of Spend Radar. “In total, four Spend Radar employees were recognized as “Pros to Know” which speaks to the caliber of personnel we have assembled. We have challenged ourselves with a mission of continual innovation and this award recognizes the accomplishments Spend Radar brings to market.”

Rod True has spent over 35 years in the business intelligence industry, with the last 15 years focused on evolving spend analysis and spend management capabilities. Rod cofounded Spend Radar with Brian Daniels in 2009 and continues to drive product direction and strategy, as well as oversee customer implementations. Rod leads Spend Radar’s Project Excellence program which is focused on staff certifications and high-quality delivery to customers. “Our continual goal at Spend Radar is to not only have the most advanced technology and products available in the market, but to also deliver every project to exceed customer expectations for spend analysis and spend management capabilities,” said Rod True, COO and cofounder of Spend Radar. “Our largest source of happiness here at Spend Radar - our passion throughout our organization - is to help our customers be very successful. We work hard towards that goal on each and every project, and we have the quality bar set very high. Our excellent track record in this regard has been key to our rapid growth.”

For the past 20 years, Cindy Barlow has been on the forefront of technology’s most innovative and impactful emerging industry solutions, including auction, strategic sourcing and spend analysis, RFID and search technologies. Cindy has positioned Spend Radar as the preferred go to market partner and solution for over 100 global customer implementations delivered in approximately 12 months. “Given Spend Radar’s intense focus on helping customers reduce costs in their supply chains, it is especially rewarding to be recognized as a ‘Pro to Know’ by Supply & Demand Chain,” said Cindy Barlow, VP of Global Sales. “I look forward to finding new and innovative ways to continue educating and supporting the supply and demand chain community.”

In the past five years Jennifer Taylor has immersed herself in several aspects of the industry. First, armed with a technical knowledge and background, her main focus was helping organizations gain better supply visibility via data enrichment: linkage, financial, industry, risk, diversity and most recently green status. She then moved on to program management, playing a key role in helping identify qualified, low cost small and minority owned suppliers for several Fortune 50 clients. Her latest interest is in the global marketplace as the European team leader with Spend Radar. "It is such an honor to receive this recognition and be named among the 'Pros to Know',” said Jennifer Taylor, Senior Solutions Consultant. “Working at Spend Radar has given me the opportunity to collaborate with many other industry experts and veterans and I feel very lucky to be working in such an innovative and collaborative environment."

The full listing of the 2011 “Pros to Know” will be available in the February/March 2010 issue of Supply & Demand Chain Executive magazine and in ebook format beginning in early March and on the Supply & Demand Chain Executive website at

About Spend Radar

Spend Radar is a leading software technology company focused solely on conquering the challenges of spend analysis. Spend Radar’s Data Manager module cleanses and classifies data in any language, format or currency. And its Reporting and Analysis module provides full visibility into organizations’ spend with a strong emphasis on identifying and prioritizing sourcing and savings opportunities. Spend Radar was founded to overcome many of the challenges that previous generation spend analysis and data classification solutions fail to address in a complete or optimal way. Our entire focus is to help any organization working with spend or supplier-related data to take action more quickly and effectively, significantly reducing the time spent to create actionable analysis. By enabling organizations to gather and structure complicated, distributed and diverse sets of information in a completely new manner, Spend Radar sets a new standard for data management, and Spend Radar customers achieve greater savings faster as a result.

For further information, contact:

Joy McCaffrey
Chicago, IL 60606
+1 (312)-262-9820
jmccaffrey (at) spendradar (dot) com

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Supply & Demand Chain Executive is a publication of Cygnus Business Media. On the Web at and on smartphones and tablets at

About Cygnus Business Media

Cygnus Business Media reaches millions of professionals annually. As one of America's top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company's corporate initiatives and organizational architecture are built with one goal: fully engaging audiences in aviation, building & construction, public safety & security, agriculture vertical markets and a variety of other industries. For more information, visit


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Joy McCaffrey
Spend Radar
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