The Patterson Foundation Issues Matching Gift, Inspires Philanthropy

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Gift builds financial capacity for Arthritis Foundation Florida Chapter, increasing dollars raised by 316 percent

Runners in Orlando, Fla. line up to begin 2009 Jingle Bell Run/Walk for Arthritis.

The matching donations will begin an endowment fund that will help move beyond the present to a world free of arthritis pain and build the financial capacity for AFFC.

The Patterson Foundation(TPF), a Sarasota, Florida-based New Realities Foundation, recently announced that it would match every dollar raised by the Arthritis Foundation Florida Chapter (AFFC) through its series of seven 2010 Jingle Bell Run/Walk events and online “virtual” event up to $250,000 which was later increased with a stretch goal of $500,000. The matching funds will create an endowment to advance the mission of AFFC.

In addition to the matching gift, TPF also contributed $20,000 to help build excitement and awareness of the events through media partnerships in race areas and helped the AFFC build communications capacity by supporting a Facebook challenge. TPF offered an unprecedented $10 donation for every person who “liked” the AFFC fan page, up to an additional total of $50,000.

“Our goal for the 2010 events, which we thought was ambitious, was to increase the number of participants in the events and raise $335,000 - nearly double the amount we raised last year,” said Anne Forrest, president and CEO of the Arthritis Foundation Florida Chapter. “Before the generous match from The Patterson Foundation, we were able to raise $329,731.97 which was an increase of almost 94 percent over last year.”

“With The Patterson Foundation’s matching gift combined with the Facebook donation, we were able to raise a total of $707,563.94, a 316-percent increase over last year,” Forrest said.

The Jingle Bell Run/Walk events took place in seven cities across the state of Florida, including Pensacola Beach, Punta Gorda, Fort Walton Beach, Tampa, Bradenton, Orlando and Jacksonville. Newly created this year was a virtual online event, which raised $75,668.00. AFFC also exceeded its goals by increasing participants by 57 percent, sponsors by 176 percent and volunteers by 138 percent.

The Patterson Foundation selected arthritis as one of its initiatives because Dorothy Patterson lived with rheumatoid arthritis for many years.

“As we honor her legacy through this initiative, we also strive to inspire innovative, collaborative and efficient philanthropy that will help the Florida Arthritis Foundation have greater impact,” said Debra Jacobs, president and CEO of The Patterson Foundation. “The matching donations will begin an endowment fund that will help move beyond the present to a world free of arthritis pain and build the financial capacity for AFFC.”

About The Arthritis Foundation
The Arthritis Foundation (http://www.arthritis.org) is the leading health organization addressing the needs of the 50 million adults and 300,000 children living with arthritis, the nation’s most common cause of disability. The Foundation helps individuals take control of arthritis by providing public health education; pursuing public policy and legislation; supporting research and conducting evidence-based programs to improve the quality of life for those living with arthritis.

About The Patterson Foundation
The Patterson Foundation, based in Sarasota, Fla., seeks to motivate others to think and act beyond today’s reality and strives to generate philanthropic impact by finding innovative ways to join together with individuals and entities. The Foundation’s ultimate work can be divided into two parts. The first is to transform communities by taking novel approaches to the challenges they face. The second is to provide relief to individuals during times of crisis. For more information, please visit http://www.ThePattersonFoundation.org.

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