MailChimp Launches New Social Customer Service Tool

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LongReply makes it easier to support thoughtful communication with your audience on Twitter

MailChimp, the leading email technology platform, today announced the launch of LongReply, a new application designed to simplify the management of customer communications via Twitter. The application is in beta release at: longreply.com.

"LongReply really grew out of our own needs here at MailChimp," commented Ben Chestnut, MailChimp CEO. “We saw an explosion in the number of comments made by subscribers on Twitter and needed a better way to track and respond. With LongReply we’re no longer limited to 140 characters in our responses, greatly improving the quality of discussion we have with our subscribers. And with sentiment analysis we can quickly identify customer service issues requiring immediate attention. Before LongReply, we had to constantly track all tweets 24/7. Now we set up hourly alerts that pinpoint tweets requiring followup.”

LongReply supports multiple users within a single account and also allows for multiple twitter handles to be managed within the same account.

Twitter has rapidly morphed into a customer service platform, commented Ben Chestnut, MailChimp CEO. “Social-savvy subscribers now often start their question first on Twitter, because they know they’ll get a human. Rather than force them into our customer service channels, we’ve adjusted our approach to communicate with them in their medium of choice. LongReply helps your brand look more human.”

LongReply’s sentiment analysis also provides a convenient way to track feedback on a specific subject.

About MailChimp
MailChimp supports more than 600,000 subscribers worldwide and sending 1 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. With headquarters in Atlanta, Georgia, MailChimp has 10 years of experience providing a fast and robust application for creating, targeting, delivering and tracking their email-marketing efforts. Customers enjoy cutting-edge features, like designer templates, advanced social segmentation and data, geo targeting, and free reports with every campaign. MailChimp's platform provides an open API used by more than 100,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. Plus, they provide a directory of third-party API Experts who can help customers set up the specific integration needed for their business. And best of all, prices start at free.

Media Contact:
Caren West
Caren West PR
404.614.0006
caren (at) carenwestpr (dot) com

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