Packers Fans “Steel” Lead in Online Conversation, May Point to Green Bay Win if History is the Guide

Share Article

Deep Social Media Analytics and Web Trending Show Packers vs. Steelers “Big Snooze” Compared to Last Year’s Dramatic Face-Off

Steelers vs. Packers Mentions within Super Bowl Chatter January 2011

“Infegy’s Social Radar deep social analytics almost always provides a near-perfect focus group-like breakdown of real world attitudes and trends toward a particular subject,” said Justin Graves, Chief Executive Officer and Founder of Infegy.

Infegy(http://www.infegy.com), the preeminent source for sentiment-driven web and deep social analytics, today released findings that show Packers fans are inching toward a lead, at least in terms of sheer volume of conversation occurring online. That could foretell a victory for Green Bay, if history serves as a guide. In the past four years, three of the four teams that dominated online buzz (http://infegy.com/buzzstudy) leading up to the Super Bowl were also the team who came home with the championship.

Analysts using Infegy’s Social Radar (http://infegy.com/socialradar.php), the industry’s most intelligent social media monitoring and web analytics platform, discovered some additional facts and figures about the upcoming Super Bowl XLV by analyzing, monitoring, measuring, and using historical reference of online and social “chatter” surrounding the Super Bowl. Their findings also show that, overall, football enthusiasts are less excited about this year’s Super Bowl than last year’s dramatic face-off between the New Orleans Saints and the Indianapolis Colts.

Online trending patterns show:

  •     Football enthusiasts care less this year. In 2010, chatter around Super Bowl XLIV was 26 percent higher when than this year’s Steelers-Packers face-off.
  •     Packers fans are showing more positive sentiment online. Conversations around the Green Bay Packers were 78 percent positive throughout the month of January 2011, compared with only 69 percent positive for the Pittsburgh Steelers during the same time period.
  •     Conversation share is neck and neck. Packers have a narrow .26 percent lead (12.28 vs. 12.02 percent) in overall online “buzz” for the month of January 2011.

“Who knows what the outcome will be, but if online chatter is any indication, I’m guessing it’s going to be a narrow win for the Packers,” said Justin Graves, Chief Executive Officer and Founder of Infegy. “Infegy’s Social Radar deep social analytics almost always provides a near-perfect focus group-like breakdown of real world attitudes and trends toward a particular subject.”

Confirmation is only a few days away: Super Bowl XLV takes place this coming Sunday, February 6, 2011 at the new Cowboys Stadium in Arlington, TX.

Super Bowl chatter as a percentage of overall internet chatter*:
January 2011 0.064%
January 2010 0.087%
January 2009 0.147%
January 2008 0.138%

Team mentions within Super Bowl chatter*:
January 2011: Packers 12.28%, Steelers 12.02%
January 2010: Saints 11.21%, Colts 10.73%
January 2009: Steelers 18.27%, Cardinals 17.8%
January 2008: Patriots 22.12%, Giants 21.19%

*Stats compiled by Infegy’s Social Radar on February 1, 2011

About Infegy
Founded in 2007, Infegy is the provider of Social Radar, the industry’s most intelligent social media monitoring and web analytics platform. Delivered through the cloud, Social Radar enables organizations to listen and discern meaning from all of the conversations that occur every moment on the web and through social channels. Social Radar's patent-pending analytics and algorithms extract valuable, sentiment-based and actionable information that is used to develop successful marketing strategies and bring to market competitive and improved products and services that better meet the needs of consumers and business users. Tapped by enterprises, advertising agencies, and market research firms, Social Radar is used by and for some of the world’s most innovative brands including Viacom, 3M, Sprint, Pizza Hut, Sony, H&R Block, and DirecTV to determine the tone of the marketplace and tune into what consumers want. Infegy can be found on the web at http://www.infegy.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Leah Gabriel Nurik
Infegy
703-327-0787
Email >
Visit website