London, England (PRWEB) February 5, 2011
redspottedhanky.com, the online travel retailer, has scrapped its booking fee to become the cheapest place to buy train tickets online. This is an industry first and customers can now receive the best value with no unexpected costs.
With rail now the preferred mode of transport used for over 3.6m* trips each day, business and leisure travellers can save up to 51% on the cost of train tickets (http://www.redspottedhanky.com/ ) using redpottedhanky.com.**
James Bain, director at redspottedhanky.com says, "With the recent rises in rail fares, train travellers don't need or want to be paying more for their tickets. Now, travellers can access the best available fares without the added burden of debit card fees, booking fees, delivery or vending machine charges."
Redspottedhanky.com, unlike other online travel retailers, offers its customers a loyalty programme (http://www.redspottedhanky.com/loyalty/ ). This innovative scheme - the first and only rewards scheme available for train travel - allows travellers to earn points for redemption against future rail travel.
James Bain, director at redspottedhanky.com, said: "We are experiencing an exciting time in the train travel industry. It is once again becoming the dominant form of transport for business and leisure travel, and customers deserve a booking website that offers value and rewards loyalty.
"At redspottedhanky.com, we know that our customers need to be assured they've got the best price for a ticket. That's why we also provide a 'price promise'. If customers have bought a train ticket from redspottedhanky.com, but find the same fare at a cheaper price from another website on the same day, the difference in the fares will be refunded as loyalty points."
To mark the end of its booking fares, redspottedhanky.com has also launched a TV campaign to spread the word - http://www.youtube.com/watch?v=mVtHZP-wzwY
Notes to Editors:
*Source: Association of Train Operating Companies, Department for Transport
**If booked in advance on redspottedhanky.com
Atos Origin, a leading international IT services provider specialising in hi-tech transactional services, has radically developed its strategy to grow its revenue by venturing into the B2C arena with the launch of redspottedhanky.com, the first consumer service from the IT B2B player.
redspottedhanky.com is an online travel retailer, providing an easy way for leisure and business travellers to compare and book cheap train tickets (http://www.redspottedhanky.com/ ) online using its lowest fare finder tool. Most notably, redspottedhanky.com offers something truly unique when buying train tickets online: it is the first British online retailer to offer loyalty points that can be redeemed against future train travel for any journey in Great Britain including trains to London. For regular train travellers in these cash-strapped times, participation in the loyalty scheme would allow them to earn points for redemption against future rail travel and be rewarded beyond the price of a single ticket.
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