Android App Now Available for Myrtle Beach

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In late December, Mobile Marketing Media released an iPhone app entitled Myrtle Beach Mobile and now that app is available to people using smartphones with an Android operating system.

In late December, Mobile Marketing Media released an iPhone app entitled Myrtle Beach Mobile and now that app is available to people using smartphones with an Android operating system. This mobile directory lists area businesses within relative categories of products and services and contains features such as direct dial, mapping, coupons, and website links.

Businesses along the Grand Strand can list their business as part of this mobile directory for free. Basic listings include phone number with direct dial feature, website link, and mapping. The directory also displays distance, letting the user know exactly how close or how far they are from the location they are seeking. Through April 15, businesses can also receive a free demonstration of the enhanced features such as displaying an image, description, coupons, and custom links.

“Developing an Android app only makes sense given the number of Android phones that are being sold. According to ComScore Inc. research, Android accounts for 26 % of smartphones, surpassing iPhone which is at 25%. The other popular smartphone is the Blackberry at 33%. While the number of Blackberry phones is still the highest, research shows that consumers are overwhelmingly turning their Blackberry phones in for either the Android or the iPhone. We also expect the Verizon iPhone to be a huge and positive factor,” says Jackie Miller, President of Mobile Marketing Media.

Miller also indicates that although the iPhone app has only been available for a month, the number of app downloads and the usage of the app is encouraging. “We wanted to release the app during the winter so we could test and tweak the app before the influx of tourist. In the meantime, we have had over 1,000 downloads and most encouraging is the usage numbers. With over 45,000 screen views and an average of 14 minutes spent using the app, we are meeting our objective . . . providing an app that people use. Now that we have the app available for iPhone and Android, we will begin a more aggressive marketing campaign both in market and out of market,” says Miller.

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Jackie Miller
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