MamaMancini’s Becomes America’s Fastest Growing Meatball

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Company Projects 300% Growth; Reports Major National Retail Expansion and Introduces Brand Extension

MamaMancini's Meatballs in Sunday Sauce

“Our healthy expansion and popularity have been confirmation that people want simple, delicious ways to bring their families together for dinner,” said co-founder Carl Wolf.

MamaMancini’s, the gourmet meatball company launched in 2007, has proven that Grandma’s meatballs are one thing the recession can’t bust. Today, the NJ-based company reports its largest sales growth to date of their signature product MamaMancini’s Meatballs and Sunday Sauce. According to Carl Wolf, co-founder of the company, the company expects a 300% growth in sales from last year and reports a cluster of new retailers. The popular meatballs are derived from the original family recipe of founder Daniel Mancini’s Brooklyn grandmother.

The national retail expansion of the brand, which is sold fresh in supermarket delis and hot bars as well as in the grocer’s freezer, has also taken off. Over the last six months alone, a number of new retailers have signed on to carry the product including Publix, Whole Foods, Giant Eagle, Brookshires, Giant Stores (Maryland), Key Food, Mars Supermarket, Harris Teeter, and Big Y World Class Markets, marking many brand new markets for MamaMancini’s.

“Our healthy expansion and popularity have been confirmation that people want simple, delicious ways to bring their families together for dinner,” said Wolf. “We’re especially proud of this rapid retail growth and look forward to making our meatballs available everywhere.”

In other developing brand extensions, MamaMancini’s has expanded its product line in the Southeastern specialty food store The Fresh Market, introducing a fresh meatball sub and sausage and peppers entree. MamaMancini’s also kicked off a new retail concept, MamaMancini’s Kitchen, which is a branded hot bar featuring their original beef meatball as well as turkey meatballs and sausage with peppers and onions. The flagship MamaMancini’s Kitchen Hot Bar launched in January at the Eden Gourmet market in South Orange, NJ. More MamaMancini’s Kitchen installations are planned for later this year.

Brooklyn native Daniel Mancini created MamaMancini’s Meatballs and Sunday Sauce based on the recipe that he learned from his grandmother as a child. In 2007, Daniel along with partners Carl Wolf and Matt Brown launched the company, which is based in East Rutherford, New Jersey. MamaMancini’s has been featured in the New York Times, Wall Street Journal, and USA Weekend (which called 2010 the Year of the Meatball). Daniel has appeared on the Martha Stewart Show, the TODAY Show’s Cooking School series, The Daily Buzz, Mr. Food, Fox Business and more.

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Kendra Borowski
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