Hollywood Celebs Acting as Corporate Crooks Helps Kinaxis Win "Best Marketing Idea" Award from Find New Customers

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Witty video series uses well-known celebrities and humor. Clever idea, perfectly executed makes this B2B marketing campaign a winner for Kinaxis, a maker of enterprise supply chain software

Suitemates by Kinaxis

"B2B marketers struggle for attention. Wit and humor got it done for Kinaxis"

Marketers, especially in B2B, get no respect. Maybe if you are a well-known coffee company, all you need to do is redesign your logo to win attention. But most B2B marketers today can't see the results of their efforts as quickly.

This is why Find New Customers, a B2B lead generation consultancy, created the Best B2B Marketing Idea award to find the best and brightest B2B marketing ideas and share them with the world. In its first of what is to become an annual competition, Find New Customers has awarded the Best B2B Marketing Idea of 2010 to Kinaxis, provider of the on-demand supply chain management (SCM) and sales and operations planning (S&OP) software service RapidResponse.

More information about Find New Customers and its Best B2B Marketing Idea Award are available at B2B marketing idea of the year winner.

Jeff Ogden, President of Find New Customers stated "There were a lot of great and innovative ideas out there from great companies such as Marketo, Hubspot and Eloqua, as well as Kinaxis. But in the end, it was the wit and humor of Kinaxis' Suitemates series that won the day. We wish to congratulate Kinaxis for this important win."

"I think we have the best software on the planet. but we're not the well-known company we should be," said Kirsten Watson, Director of Marketing in an interview with Chief Content Officer magazine.

The solution came from the top: Chief Executive Officer Doug Colbeth urged the marketing team to be bold. But top management also knew that not everything will work. This vision - the willingness to take calculated risks - resulted in the award-winner. As for the use of comedy, Ms Watson said "It's different from what others are doing. It's our comedy and thought leadership content that works so well. It gives our company personality."

Kirsten Watson, Director of Marketing for Kinaxis said "The team at Kinaxis is thrilled to learn about this added recognition of our work."

Ogden, a sales/marketing and highly respected social media expert, employs best practices in lead generation to help companies acquire customers and crush competitors via lead generation programs. His proven track record of exceeding targets speaks to his fearless competitor attitude and results-oriented nature. Ogden's recent works include popular white papers and eBooks including "How to Find New Customers" and "Definitive Guide to Making Quota" as well as the new white paper "Moving from Transactional to Conversational Email Marketing" B2B marketing white papers.

About Find New Customers LLC
Find New Customers helps businesses (150 to 5,000 employees with complex products) implement programs and processes to acquire new customers. Company president, Jeff Ogden, is also author of the highly regarded B2B lead generation white paper, How to Find New Customers. In addition, he writes a popular blog on sales lead generation and marketing, Fearless Competitor.

Media Contact
Jeff Ogden
(516) 495-9350

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