Top Battery Dealer in Northern England Celebrates 21 years of Expansion

Share Article

Pellon Autocentre are celebrating their 21st year in business this February, to celebrate they are having a new website build which will be released shortly bringing all their online web services into one place.

Eric Roberts Managing Director of Pellon Tyre and Auto centre, one of Yorkshire leading companies in their field is celebrating, his companies twenty first year in business.

His company started out in 1989, when he bought a two bay small tyre business in Halifax, in the UK. The company only sold cheap tyres, usually re-treads or low cost budget brands. “At the beginning it was very tough”Eric explains,” “we had receptionist called Debbie, who still works for me now, and two tyre fitters, the first day we had a snow fall and all hell broke loose, we struggled to cope but got there in the end”. The takings made up for the achings.

Since that day Pellon grew from strength to strength. The tyre side of the business remained at high levels, but before long Pellon were doing MOT testing and car menu servicing and the turnover began to steadily climb.

In the nineties and yet another recession, Eric introduced a new point of sale computer system from a well known auto software company TEAM,(Tyre and Exhaust Management). This was a great step forward and helped Pellon Tyres move on to expand into other auto related things, such as mechanical work and batteries and exhaust systems. “This was mainly due to our increased capacity of stock holding available to us from our new TEAM computer system.

We then rented a small warehouse near by and became Bosal exhaust and catalytic converter stockists. Pellon were also able to improve their battery side of the business, by including leisure and mobility batteries into their range along with car batteries and started trading their own brand called Pennine batteries, this was very successful but it was soon apparent that they would need a leading brand to trade with Pennine batteries and after trying different ones settled for a brand called Lucas Batteries, this turned out to be a good move and the company use this brand today.

The next move up was the formation of our first web site in 2001, Called this was primarily an informational web site, but in 2009, Eric Roberts introduced a tyre selector which baled him to start offering tyres online. The company also opened to sell leisure and mobility batteries across the UK.

This was introduced after the successful opening of our E-Bay shop in 2009. Eric Roberts is very excited about the future and has one or two new ideas up his sleeve , including the merger of his two web sites into one and his newly found love of blogging, offering his vast experience in the garage and tyre trade to others through his blog at anthropocentric/blog. Pellon autocentre has now become one of the leading companies in its field in the North of England, indeed as far as batteries go it is a leading player in the whole of the UK.

The company is in close relationships with the giants of tyre distribution Michel-Devers, who have a huge distribution centre in Elland about four mile from Halifax, home of Pellon autocentre, giving them access to multi million pounds worth of tyre stock.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Eric K Roberts
Visit website