TCEB Organizes TCEB Exhibition Forum 2011:Paving the Way for Thai Business Opportunities in the ASEAN Market

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The Thailand Convention and Exhibition Bureau has added to the "Bangkok...Exhibition City of ASEAN" project by launching a new event: "TCEB Exhibition Forum 2011".

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TCEB Exhibition Forum 2011 : ASEAN Business Opportunity through the Vibrant Exhibition in Thailand

It’s clear that, in the ASEAN region, Thailand still has high potential for the international exhibition industry.

The Thailand Convention and Exhibition Bureau has added to the "Bangkok...Exhibition City of ASEAN" project by launching a new event: "TCEB Exhibition Forum 2011". The event aims to strengthen the international network of Thailand’s trade fair industry, and provide a platform for the open exchange of knowledge and ideas in this industry under the theme "ASEAN Business Opportunity through the Vibrant Exhibition in Thailand". The forum will pave the way for Thailand to embrace the formation of the ASEAN Economic Community in 2015, creating new market opportunities in the region for Thai businesses in the international trade fair sector.

Mr. Akapol Sorasuchart, President of TCEB, revealed that, "Thailand’s international trade fair industry has retained its leadership in the region. In 2009 the international trade fair industry was valued at about 10,509 million baht with a total of 75 events, the highest number in the region."

Thailand continues to maintain its leadership in the ASEAN region, as judged not only by the number of exhibitions events held but also by four other key criteria: annual size, which amounted to 466,500m2; average size per fair, which amounted to 6,220 m2 per event; total revenue, which reached 4.5 billion Baht – an average of 60 million Baht per event; and, finally, in terms of the number of exhibition centres. Thailand has 8 world-class Exhibition Centres recognized by the international exhibition industry association UFI as complying with international standards.

"It’s clear that, in the ASEAN region, Thailand still has high potential for the international exhibition industry. Moreover, Thailand has the potential to take the leadership in Asia without too much difficulty because, although in terms of the number of international events, Thailand was ranked fourth in Asia, it came after Hong Kong, China and Japan, therefore showing the high standards of Thailand’s international trade fair industry and its potential for further growth. In addition, the forthcoming formation of the ASEAN Economic Community in 2015 will open markets and create major new business opportunities for private operators, which will greatly boost Thailand’s economic growth. The exhibitions industry is therefore of great significance to the country’s economy," said Mr Akapol.

Ms Supawan Teerarat, Director of Exhibitions of TCEB, added, "In preparing for the opening up of the ASEAN market under the ASEAN Economic Community, we need to make sure that the private sector is ready, vigilant and fully aware of the importance and potential of the ASEAN international trade fair market. TCEB is therefore organizing the TCEB Exhibition Forum 2011 for the first time under the theme ‘ASEAN Business Opportunity through the Vibrant Exhibition in Thailand’.

“The TCEB Exhibition Forum 2011 aims to provide a platform for the exchange of knowledge and ideas between business leaders, trade associations, private sector entrepreneurs and the public sector, including those interested in the industry’s overall economic significance, and in raising public awareness and understanding of the importance of the international exhibitions industry in driving exports and the role the industry plays in the tourism sector. Moreover, the event will help promote Thailand as a hub for international exhibitions in the ASEAN region.

"TCEB expects approximately 350 industry representatives to participate in the forum. The ‘Bangkok....Exhibition City of ASEAN’ campaign was started in 2008 under the theme ‘Thailand...One Place, Every Possibility’. The project reflects Bangkok’s possibilities and potential in all sectors, from tourism to business, and supports the city’s evolution into a world-class destination to host international exhibitions," concluded Ms Supawan.

For further information please contact: Public Relations Department, Thailand Convention and Exhibition Bureau

Parichat Svetasreni (Pum)         
Parichat_s (at) tceb (dot) or (dot) th, Tel: 02-694-6092

Sumet Kanchanapan (Deer)     
Sumet_k (at) tceb (dot) or (dot) th, Tel: 02-694-6096

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