London, England (PRWEB) February 6, 2011
House of Fraser, the premium department store, has launched the new 'Untold' and 'Therapy' lingerie collections.
House of Fraser has launched the eagerly anticipated lingerie collections from 'Untold (http://www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Untold&fromBrand=Untold)'; and 'Therapy' online, allowing customers to cheer themselves up in the cold weather with a new underwear wardrobe. Shoppers can now feel great underneath all the woolly layers this season, with a touch of sexy lace lingerie (http://www.houseoffraser.co.uk/Lingerie/315,default,sc.html) from 'Untold' or a playful print from 'Therapy'.
House of Fraser shoppers can purchase the new collections online where they will also find a variety of lingerie from other designer brands, including Calvin Klein. The Untold lingerie (http://www.houseoffraser.co.uk/Lingerie/315,default,sc.html?prefn1=brand&prefv1=Untold&fix&spcl) oozes feminine charm and this lingerie collection has been intricately designed in delicate blush tones with accents of black and ruby.
The 'Untold' collection sees silk and lace combined with fine embroidery and subtle bow details, creating a collection that will keep ladies feeling sexy throughout the season as well as providing ideas for Valentine's Day gifts. The collection consists of long-line and standard bras, briefs, thongs, shorts, high-waisted briefs and corsets. For a more simple option, customers can look to the 'Untold' ruffle trim T-shirt bra in pink and black, an easy-to-wear everyday bra that doesn't compromise on the feminine factor.
'Therapy' offers a younger, trend-led collection that features bright lace separates and bodysuits with contrasting trims and playful ditsy prints with sequin details which embrace a flirty, ultra-girly style. For ladies who want to make an underwear statement this season can look to the vintage-inspired floral print corset dress that is both sophisticated and seductive. The 'Therapy' lingerie collection consists of long-line and standard bras, briefs, thongs, shorts, high-waisted briefs and corset dresses.
'Untold' and 'Therapy' lingerie, along with Calvin Klein underwear (http://www.houseoffraser.co.uk/designer+underwear+for+men/210,default,sc.html?prefn1=brand&prefv1=Calvin%20Klein&sz=20&fix&spcl) and many other renowned brands can be purchased on the House of Fraser website.
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.
Amy Jayne Rountree
Social Media and Online PR manager
House of Fraser
27 Baker Street
+44 (0) 207 003 4096