Survey Backs up IDEAL's Empowered Dating Works

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An survey of 117 men and woman show that singles with a clear idea of what they want are more likely to meet that someone special sooner rather than later.

Anyone who has ever looked for that perfect person can agree that finding them takes a massive investment. Ultimately love is priceless, but in this modern world, unfortunately, everything costs money. So at the risk of taking all the romance out of your search, let’s add it up.

The average date could cost £20, assuming the bill is split. IDEAL's survey suggests the average single needs to meet someone six times before they can decide if they’re right. And on average, people date eight eight potential partners before finding ‘the one’.

That comes to a whopping £800 over the course of a year. Add to that online dating subscriptions, travel, singles events, baby-sitting, dressing to impress, and you could easily be looking at well over £2000.

IDEAL Hearts believes anyone investing in dating and spending significant amounts of money may be advised to have a plan and do some research. Starting with a plan of how to go about it.

IDEAL Hearts asked 117 men and women and they said having a dating strategy means singles make their minds faster and date fewer people. Singles with a strategy make their mind up after 3 dates on average, and date, on average, 5 people before settling into a relationship. That means having a strategy could mean the ideal partner is found twice as fast, with half the investment.

Based on speaking with hundreds of singles on the importance of a strategy in finding the right partner, IDEAL now has a three step programme to build an effective and empowering dating strategy. Paullette Schwartz, Director of IDEAL Hearts, says “The results of this survey are no surprise. It is well known that being clear about what you are looking for is a great start to finding it. Relationships are no different. What is surprising is how many dating singles go hunting for the person of their dreams without taking a second to think about exactly who that person is.”

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Paullette Schwartz
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