Transplace Selects OnMessage as Agency of Record

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Dallas-based Firm Selected for its Messaging and Branding Expertise

“Transplace chose OnMessage specifically for their proven track record of delivering creative messaging strategies that result in bottom-line benefits,” said Kecia Gray, Director of Corporate Communications, Transplace.

OnMessage™, a Dallas-based integrated advertising agency, today announced it has been selected as the agency of record for Transplace, a leading provider of third party logistics (3PL) and transportation management technology solutions.

As the agency of record, OnMessage will provide Transplace with strategic messaging services and drive the client’s overall branding, advertising, media buying and strategic planning initiatives. OnMessage and Transplace will collaborate to develop and execute innovative marketing campaigns designed to increase overall brand awareness for this leading supply chain services and technology company.

Serving a global customer base that includes Fortune 500 companies and some of the most recognized brands in the world, Transplace offers simple, cost-effective and dependable transportation and technology solutions that provide a clear competitive advantage.

“Transplace is an ideal client for OnMessage – they offer quality solutions, have experienced significant growth and operate in a highly complex industry,” said Jim O’Gara, president and founder of OnMessage.
“We look forward to working with Transplace to construct a solid messaging platform and communication strategy that will increase brand awareness within the markets they serve.”

“We are very impressed with the innovative approach OnMessage brings to its client engagements and the variety of industries they serve,” said Kecia Gray, Director of Corporate Communications, Transplace. “Transplace chose OnMessage specifically for their proven track record of delivering creative messaging strategies that result in bottom-line benefits. As Transplace grows and expands into new verticals and geographic areas, we look forward to a successful relationship with OnMessage that further shares the Transplace brand and differentiators with the market we serve.”

OnMessage continues to experience significant growth while many other agencies are struggling in this tough economy. In 2010, the agency made several strategic new hires, added more than six new clients and won several industry awards for innovative creative, branding and messaging campaigns.

About OnMessage
OnMessage is an integrated advertising agency that specializes in creating brand stories that emotionally connect with a specific audience, and telling those stories through the most appropriate advertising and marketing vehicles. Leveraging traditional and digital media, OnMessage has helped clients such as AmerisourceBergen® Specialty Group, 3M Unitek, The SCOOTER Store®, Susan G. Komen for the Cure® and others improve the return on investment they receive for every marketing dollar they spend. With a core philosophy of staying "on message”, and its team of branding and storytelling professionals, OnMessage is the agency leading companies turn to for innovative advertising ideas. For more information, visit http://www.itsonmessage.com or call 972-931-3444 Ext. 1106.

About Transplace
Transplace is a non-asset based third party logistics (3PL) provider offering manufacturers, retailers and consumer packaged goods companies the optimal blend of logistics technology and transportation management services. From complete logistics management outsourcing to intelligent transportation management systems (TMS) and supply chain network planning and design to high-quality brokerage services, Transplace has proven their ability to deliver both rapid return on investment and consistent value to customers. The company is recognized among the elite global 3PLs by a customer base that includes many of the largest shippers in the world. For more information, visit transplace.com.

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Jim O'Gara
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