Introducing New Releases Now! The Industry and Music Fans’ First Stop for Weekly Album Release News

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NEW RELEASES NOW!, the website, weekly e-blast and social networking presence, is the ultimate source for information on new music releases. Readership has more than quadrupled in the first month of 2011.

Example of an album's dedicated landing page

Our comprehensive collection of new music is a valuable resource for both music fans and the music industry.

NEW RELEASES NOW!, the website, weekly e-blast and social networking presence, is the ultimate source for information on new music releases. Readership has more than quadrupled in the first month of 2011.

“Introducing new albums to the masses is a much different proposition now than it used to be,” says Joel Oberstein, President of Almighty Music Marketing, which operates the NRN! site. “Gone are the days for the most part when people would frequent their favorite record store to check out what was new and happening each week. We’ve created a place where fans can do that online - it’s like a virtual endcap.” “Our comprehensive collection of new music is a valuable resource for both music fans and the music industry.” And with the delivery of new songs and albums in 2011, combined with 2010’s album releases, NEW RELEASES NOW! has become a highly-trafficked destination.

NEW RELEASES NOW! updates retailers, label personnel, music supervisors, radio programmers and on-air personalities, press, bloggers, and music lovers about the week’s best titles on the NRN! website, its weekly e-blasts, and on Facebook and Twitter. The site and e-blast highlight hot records with album-cover thumbnails on the main page. Fans can click through to stream track(s), watch a video clip, view the complete track listing, read a brief description about the release and access the artist’s website. All genres of music are represented, from Rock, Alternative, Indie and Pop to Soundtracks, Jazz, Latin, World, R&B, Hip- Hop, and everything in between.

One of the most unique features is NRN!’s one-of-a-kind “find a retailer” widget, which allows music fans to enter their zip code and find the nearest brick-and-mortar music retailers from Almighty Music Marketing’s retail database, the industry’s foremost music-store directory. “While iTunes and Amazon buttons are provided, we know there are people who still love the tactile record store experience, and we absolutely want to support them and the stores as well,” says Oberstein.

This dynamic setup is what sets NEW RELEASES NOW! apart from other sites, and has earned the subscribership of music fans and industry players, including Peter Jesperson, Senior Vice President, A&R for New West Records. “I check out NEW RELEASES NOW! every week to hear new songs,” Jesperson says. “It's an essential reminder of what's out. I love the hot buttons that give you concise info and audio/video tracks.”

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Joel Oberstein
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