Laini's Little Pocket Guides Expand with Website and New Allentown Edition

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Launched only three years ago, Laini's Little Pocket Guide has grown quickly, adding a comprehensive website, http://www.littlepocketguide.com, and launching a pocket guide to Allentown this summer.

Cover to the 2011 edition of Laini's Little Pocket Guide to Easton

Laini's Little Pocket Guides have become the must-have guide for discovering the best of the Lehigh Valley.

While "Laini's Little Pocket Guide to Easton" was the first to make its way into the world, it didn't stop there. 2010 saw the launching of a Bethlehem edition of the unique little book and 2011 will mark the first year "Laini's Little Pocket Guide to Allentown" makes its way into the world. The expansion of the printed guides is also accompanied by a comprehensive, smart-phone friendly website.

Where is the best place for brunch in Bethlehem? Where is the coolest art gallery in Allentown? What's new to explore in Easton? These are just some of the questions which can be answered in Laini's Little Pocket Guides. The editorial content includes history, interesting facts, articles of local interest, beautiful photography, maps, and more. With this little book in hand local businesses can be quickly located in the comprehensive business listing section. The guides for each city are published throughout the year. They have become the must-have go-to guide for discovering the best of the Lehigh Valley. Whether new in town, visiting, or a long time resident, people are reaching for Laini's Little Pocket Guides to locate a business, find something fun to do or a new place to visit or eat.

In addition to the printed guides, http://www.littlepocketguide.com is updated throughout the week with blog posts about what's going on in Allentown, Bethlehem, Easton and beyond. "Laini's List of 9" things to do on the weekend is posted every Friday. It's filled with the dish on local dining, nightlife, arts and entertainment. The "5 Cool Things" feature runs every Thursday. Interested in buying local? Littlepocketguide.com runs a "Local Food" feature that makes it easy. Beautiful photography is the star in the ever popular "Wordless Wednesday" post. All of the blog posts are interactive so readers can get involved by commenting on the blog posts and reading what others have to say, as well.

There is also an interactive map which allows readers to search and locate everything from attractions, social services, travel, transportation, real estate, salons, restaurants, shopping, and even where to buy local in the Lehigh Valley. This convenient map allows search by type of business and location. It also includes an array of photos and information about different locations provided by Wikipedia. This one-of-a kind map is fun to use and makes navigating the Lehigh Valley easy and interesting.

Laini's Little Pocket Guides are also on Facebook and Twitter. The facebook pages provide-up-to-the minute updates and news. "Posting meaningful content and links to local businesses are effective ways to connect residents and visitors alike to all of the wonderful things that make the Lehigh Valley so special," says publisher, Laini Abraham.

The print guides and website both offer advertising opportunities for businesses who are looking for a diverse platform for exposure. Laini says, "Our goal is to help the businesses who advertise with us get found. We use the print books, website, and social media to work together to promote all things local." At the present time, the LLPG online network is about 10,000 strong and growing.

The majority of the guides are distributed through the mail. 45,000 will be mailed out this year. Books can also be purchased at Wegmans, Giant, Weis or Redners. A list of locations throughout the Lehigh Valley where they can be purchased is available on the website.

Laini's Little Pocket Guides are published by Laini Abraham and her team of local writers and photographers. All of the publications are printed in Pennsylvania. These guides are a truly authentic source for finding out the best of the Lehigh Valley, Pennsylvania.

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Laini Abraham
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