Finally, there is a daily deal website available that will allow everyone, even your grandmother or teenage son, to easily find a great daily deal
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Austin, TX (PRWEB) February 10, 2011
An innovative one-deal-per-day advertising company, Xpress Offers (XpressOffers.com), will launch in April of 2011. XpressOffers.com, or XO for short, is extending the number of options available to "daily deal" customers whereby each customer can tap into a huge inventory of discount vouchers and products. Taking it one step further, XO even allows customers to set account preferences and personalize the deals they receive. Customers are then alerted by email when deals matching their criteria are offered by XO.
"Finally, there is a daily deal website available that will allow everyone, even your grandmother or teenage son, to easily find a great daily deal," said Sean Wade, co-founder of Ambistar Ventures.
Unlike Groupon and Living Social, XO will sell vouchers as well as physical products. XO is supported by a new state-of-the-art platform that will use proprietary technology and complex algorithms to deliver daily deals to customers that better suit their individual tastes. This "crowd pleasing" approach will minimize daily deal "junk emails" currently bombarding the inboxes of folks across the country.
XO aims to augment its customer base by reaching out to charities and philanthropies through a mix of regular giving, one-off donations and support from partnering companies. XO also plans to unveil new social network applications that will not only save their customers money, but allow them to earn money as independent marketers of XO's portfolio of products.
The XpressOffers.com founders are a unique mix of successful entrepreneurs whose experience in the software and consumer electronic distribution industry led them to believe they could offer a better service over what Groupon, Woot.com and Living Social offer today.
Co-founder Timothy Ngo said: "There is very little loyalty in this space - both from a retailer and consumer standpoint. Customers want the best deals and Retailers want more profits...and they don't really care where they get them from. In some markets, Groupon has a 6 month back log of deals... if retailers can't get in, they will want to advertise somewhere else," said Ngo.
"A growing global audience of retailers remains interested in jumping on board the daily deal concept, but it is not in any one advertiser's best interest to repeat the same ad for a particular retailer more than 2-3 times a year. So we see that, in the future, retailers will jump from one advertiser to the next so they can keep up their exposure up in the marketplace. Because XO is a relatively smaller company compared to Groupon and Living Social, they have much lower overhead and can pass on more of the profit to the retailer. This is a huge competitive advantage," said Wade.
"We are excited to be able to support our local retailers and, at the same time, build a base of regular customers who will surely see value in what we do. So, we like to think we can offer our customers more than just fish curry soup from a Himalayan restaurant in Chicago," said Ngo.
Industry experts believe XO's new approach to advertising daily deals may become game changing, or at the very least, quite disruptive. "We want to be able to fulfill the needs of people of all ages, all walks of life...we plan on embarking on that goal in April, 2011," says Ngo.
XpressOfffers.com is a Ambistar Ventures portfolio company whose mission is to bring high quality technological products to the marketplace. The company consists of an experienced team of professionals from the software and e-commerce industries. More information about XpressOffers.com can be obtained by visiting the companies website at http://www.xpressoffers.com.