Orlando, FL (PRWEB) February 9, 2011
The Society of Digital Agencies (SoDA) announced today the release of its third annual Digital Marketing Outlook (DMO). To download the report please visit http://www.societyofdigitalagencies.org: a survey of over 600 marketers, agencies and technologists; articles and case studies from leading agencies around the world; and commentary from the DMO Advisory Board of senior marketers, as well as many other prominent contributors. The survey was conducted and analyzed by AnswerLab, a third-party research firm with deep expertise in evaluating digital experiences.
According to marketers surveyed, 69 percent plan to invest their resources in social networks and applications. 43 percent of marketers plan to decrease their investment in paid traditional media and 61 percent plan to increase their investment in unpaid/earned media. In addition, the hiring of social media marketing professionals top the list of hiring priorities for marketers in 2011.
“This report represents a one-of-a-kind collection of insights, ideas and rich data,” said Chad Ciesil, Society of Digital Agencies’ DMO Chairperson. “Beyond that, we’ve compiled best-in-class case studies for harnessing the power of digital from pioneers in this space who are creating some amazing work.”
The 2011 Digital Marketing Outlook includes contributions from an Advisory Board of senior marketers from General Motors, Sears, S.C. Johnson, Wrigley, Kimberly-Clark, Island Def Jam, MTV Networks and Adobe.
Jeff Jarrett, DMO Advisory Board Member and Global Director for Digital Marketing at Kimberly-Clark, commented, “The survey provides a great lens into the strategic priorities across the digital landscape.”
Ann Lewnes, DMO Advisory Board Member and Senior Vice President of Global Marketing for Adobe Systems Incorporated, agrees that social networking is vital to a company’s success in the digital age.
“We actively cultivate and participate in the passionate social communities which have developed around our products and brands,” says Lewnes. “A dedicated social media team alongside individual Adobe employees – from C-level executives to employees in the field – contribute to our social communities with fresh content and news on a regular basis.”
“We have learned that generating earned media comes from the right combination of strategic clarity, consistency of brand story and highly disruptive creative. But if you can only have one, it’s always about the creative,” said Victor Mehren, DMO Advisory Board Member and Senior Marketing Director, Wm Wrigley Jr. Company.
“Each of our editors gathered remarkable insight into where marketers and agencies need to be focusing in order to maximize marketing budgets and drive significant return on their investments in 2011 and beyond,” said Angele Beausoleil, DMO Editor-in-Chief and VP Strategy and Innovation, Dare Vancouver.
ABOUT THE SURVEY
The 2011 Digital Marketing Outlook study, conducted by SoDA and its research partner, AnswerLab, surveyed professionals at digital advertising and marketing agencies, traditional advertising agencies, service providers in the digital industry, corporate brand marketers and independent consultants.
SoDA was established in March 2008 and is made up of some of the most accomplished digital agencies from around the world. SoDA’s mission is to advance the digital industry through best practices, advocacy and education. For more information, visit http://www.societyofdigitalagencies.org
AnswerLab delivers customer insights that help the world’s leading brands build outstanding digital products and services. The company focuses exclusively on user experience research to understand what people see, do, think, and feel when using websites, mobile applications, and other digital products. AnswerLab’s clients depend on its recommendations about product concepts, features, design, and messaging to create more engaging customer experiences that drive results. For more information about AnswerLab, please visit http://www.answerlab.com
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