PwC’s Personal Brand Week 2.0 Debuts with “Building Your Network”

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Second annual nationwide campaign helps college students develop skills imperative to their professional growth

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A network of relationships is one of the most critical elements of personal branding. But networking isn't just about building contacts. Instead, it is about creating relationships that help to build knowledge and skills throughout one’s career.

Personal Brand Week 2.0 launched today with insights, advice and worksheets to help college students throughout the country build a professional network. PwC US’s Personal Brand Week 2.0 features resources dedicated to different topics each day that help people define and grow their professional identities.

Personal Brand Week 2.0 content is available at no cost on PwC's Facebook page and career site: http://www.facebook.com/PwCUSCareers and http://www.pwc.tv.

“A network of relationships is one of the most critical elements of personal branding,” said Paula Loop, U.S. and Global Talent Leader for PwC. “But networking isn't just about building contacts. Instead, it is about creating relationships that help to build knowledge and skills throughout one’s career.”

In an engaging networking video released today, Ms. Loop highlights effective, pragmatic exercises for college students and professionals alike.

Personal Brand Week 2.0 will feature f0ur more days of content to help students address and improve in a variety of ways, including:

  • Tuesday, February 8th: “You are What You Write” – the art of effective writing skills;    
  • Wednesday, February 9th: “Your Online Image Makeover” – promoting your online brand;    
  • Thursday, February 10th: “View from the Other Side: Getting the Job” – what recruiters look for in prospective hires;
  • Friday, February 11th: “Pulling it All Together - Elevator Pitch and Body Language” – how to successfully express and articulate your personal brand.        

On the last day of Personal Brand Week 2.0, undergraduates can enter the “Best Elevator Pitch Contest” for the opportunity to win $5,000. The 30-second video contest asks participants to highlight what makes them valuable and unique to potential employers. The contest ends March 25.

PwC encourages students, professionals, career advisors and educators to join the career discussion on Twitter by using the hashtag #PwCBrandWeek.

About the PwC Network

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See http://www.pwc.com for more information.

© 2011 PwC. All rights reserved. "PwC" and "PwC US" refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.

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Elliott Frieder
PwC US
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