PowerPact Partners with Dr. Oetker’s Ristorante Pizza to Bring a Taste of Italy’s No. 1 Frozen Pizza to the United States

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PowerPact to Work with Dr. Oetker’s on Regional Sampling Tour to Support Product Launch

Today, PowerPact, a leading promotion agency that specializes in three areas: consumer and trade promotion, experiential marketing and cause promotions, and Dr. Oetker, Italy’s top-selling frozen pizza brand and one of the leading frozen pizza brands worldwide, announced a partnership to promote its Ristorante Pizza brand in the United States. Together, the companies will bring a taste of Italy’s number one frozen pizza to consumers in targeted Northeast cities beginning in spring 2011.

“Dr. Oetker is an internationally renowned, family-owned and multi-billion dollar business and PowerPact is thrilled to have the opportunity to begin working with the company as it expands in the U.S.,” said Robert Mazzucchelli, President of PowerPact. “Dr. Oetker is the number one frozen pizza brand in Italy for a reason – the taste is second to none, and we can’t wait to drive further trial and awareness of the brand.”

The Ristorante Pizza brand has quickly become a favorite of thin-crust pizza lovers throughout the world and now consumers in the U.S., beginning with the Northeast region, can enjoy Italian restaurant style pizza for a fraction of the price while dining at home. Ristorante Pizza is available for purchase at major retailers in the Northeast region. For full list, please visit http://www.oetker.us.

“We are excited to partner with PowerPact to develop an engaging, high quality brand experience that will provide consumers the opportunity to taste the Ristorante Pizza difference. We want consumers at targeted events and retail locations throughout the Northeast to know that they can enjoy Italian restaurant style pizza at an affordable price right in their own homes.” said William Whalen, Executive Vice President for Dr. Oetker USA, LLC. “From the moment we met with the PowerPact team, we were convinced by their creativity and passion and we’re looking forward to our partnership.”

PowerPact will be responsible for the execution of a multi-market sampling tour across target cities in the Northeast. The partnership will include organization of mobile tour logistics and scheduling, development of promotional materials, product sampling and on-site logistics management and execution.

For more information about PowerPact, please visit http://www.powerpact.com. For information about Dr. Oetker, please visit http://www.oetker.us.

About Dr. Oetker
The Dr. Oetker Company started in Germany in 1891 with the development of a special baking powder, Backin, that produced extraordinary baking results. More than 30 years ago, the first frozen pizza was launched on the German market. In 2003, Ristorante Pizza was introduced in Canada and has continued to maintain an overwhelming amount of success in the market place.

About PowerPact
PowerPact is a promotion agency that specializes in three areas: Consumer and Trade Promotion, Experiential Marketing and Cause Promotion. “Our work works” is more than a promise, it is a reality for our diverse set of clients.

Clients include General Mills, Mott’s, Capital One Bank, LG Electronics and Susan G. Komen for the Cure®.


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Sean Womack

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