TouchStorm Launches New Blogger Network for Online Editorial Video Distribution

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New Network Enables Bloggers to Feature HD-Quality Video on a Series of Relevant Topics

Today, TouchStorm, the pioneer in online video distribution, announced the launch of the TouchStorm Blogger Network. The TouchStorm Blogger Network enables online bloggers to access and feature TouchStorm’s growing Howdini library of HD-quality, journalistic videos for free. The Blogger Network debuts with thousands of high-quality how-to videos available to bloggers on a wide range of topics, including: Home, Technology, Consumer Electronics, Food, Pets, Health and Wellness, among others.

“Most bloggers today have a vast media-savvy audience with a high-affinity for engaging video,” said Alison Provost, chairman and CEO of TouchStorm. “With the launch of the TouchStorm Blogger Network, high-quality online video is no longer just for corporate sites and publishers. Every blogger can now access and feature thousands of HD-quality, produced videos on topics that are of interest to their readers from DIY home projects, to technology, recipes, baking, and more.”

TouchStorm provides an end-to-end solution for brands focused on using digital video to increase consumer reach, engagement and customer conversions. Utilizing proprietary tools, TouchStorm works with brands to identify what their target consumers are searching for online as it relates to their business objectives. Using this knowledge, TouchStorm works with respected former television news producers to create relevant, high-quality, journalistic videos that provide consumers with educational content from leading experts. The videos are then optimized to ensure the highest digital search ranking among today’s leading search engines, including Google, Yahoo and YouTube. The videos are also syndicated through the TouchStorm Editorial Network of top-tier publishers around the Web resulting in engagement scores significantly above industry benchmarks.

TouchStorm’s Howdini videos are known for their HD-quality productions and journalistic style featuring top expert advice. Howdini videos are popular on online destinations because of the high caliber of experts that are leveraged to provide educational advice and helpful information on numerous topics. The Howdini Guru team includes Rachel Maddow, host of the “Rachel Maddow Show,” Barbara Corcoran, real estate contributor for “The Today Show,” Carley Roney, editor-in-chief of The Knot and Ray Isle, senior wine editor of Food & Wine, among others.
“In addition to providing bloggers with access to high-quality video, TouchStorm’s Blogger Network also provides the brands we work with the opportunity to increase reach to their target audience online in an editorial manner, not advertising – a true win, win,” continued Provost.

For more information about TouchStorm, please visit http://www.TouchStorm.com.

About TouchStorm
TouchStorm (http://www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today’s leading brands and experts to create HD-quality, journalistic-style videos.

Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and offices in 17 cities throughout the U.S, TouchStorm is an independent and employee-owned company.

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Sean Womack

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