Beagle Research Group Recognizes CRM Video Pioneers

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Announces First Annual Short Tale Award™ for Excellence in Video Use

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Beagle Research Group, today announced “The Beagle Short Tale Awards” for 2011. Beagle gives the annual awards for various aspects of video production and use by front office software companies in sales, marketing, service and education. Denis Pombriant, Beagle’s managing principal said, “We believe video is profoundly changing the way companies communicate with customers and prospects and this award brings recognition to the pioneers as well as encouragement to those using the medium.” The award is given for excellence in short videos (typically under six minutes) that are produced during the prior year (2010).

This year’s software vendor winners include Eloqua, Microsoft Corporation, NetSuite, RightNow Technologies, Sage North America, SAS, Salesforce.com, Zuora and a special award to Jess3 a creative agency. The grand prize for Strategic Use of Video went to Salesforce.com, which produced, among others, a video quantifying the effectiveness of its video library as a sales and marketing tool. Pombriant also said, “At this stage of a trend we often see unsubstantiated claims of effectiveness for a new technology. Salesforce, provided the needed proof.”

A full report including links to all winning videos is available at http://www.BeagleResearch.com.

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Denis Pombriant
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