“Patients today are going to social media not only to discuss their conditions, medications and unmet needs, but are also challenging their doctor's treatment and even altering their treatment plans.
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New York, NY (PRWEB) February 8, 2011
Recognizing a large demand in the pharmaceutical industry for social market research and the need for specialization, ListenLogic today announces the launch of ListenLogic Health, a dedicated health and wellness division. ListenLogic Health will exclusively serve the pharmaceutical, healthcare and wellness industries with a current client roster of more than 50 prescription and OTC brands.
"ListenLogic Health is born from the unparalleled technological expertise of ListenLogic and the understanding of the unique concerns of the pharmaceutical industry," said Mark Langsfeld, Founder & CEO. "With social media market research at its core, ListenLogic Health is the go-to partner for pharmaceutical, healthcare and wellness companies looking to gain unparalleled insight into the mindset of patients and caregivers."
Heather Torak, who helped build Cadient Group, a digital healthcare agency, has joined ListenLogic and will lead the new division as chief operating officer. "Heather has unmatched experience in leading a highly specialized digital health agency. When paired with ListenLogic’s social market research and healthcare expertise, we have an unbeatable team in place," said Langsfeld.
ListenLogic Health also announces the general availability of its Involved Patient™ Social Intelligence product suite. These market intelligence products translate the millions of online conversations taking place each day into high-value quantitative and qualitative reports to inform and empower today’s brands.
The Involved Patient™ product suite helps companies understand the needs and preferences along the patient journey, from disease awareness through adherence and long-term follow-up, to deliver optimum product, sales and marketing strategies. The product suite includes custom social market research reports, therapeutic area benchmark reports, brand trackers, and online marketing compliance and support desk services.
“We have seen a dramatic shift in patient behavior due to social media,” states Torak. “Patients today are going to social media not only to discuss their conditions, medications and unmet needs, but are also challenging their doctor's treatment and even altering their treatment plans. This active involvement has transformed the ePatient into the Involved Patient. ListenLogic Health’s Involved Patient products deliver vital insights into this important stakeholder.”
For more information on the Involved Patient™ and to download the white paper visit: http://www.listenlogichealth.com/whitepaper
Further information on ListenLogic Health can be found at: http://www.listenlogichealth.com.
About ListenLogic Health
As a leading provider of social market research and analytics, ListenLogic Health translates the millions of online conversations taking place each day into high-value, strategic insights and intelligence that inform and empower health and wellness brands. ListenLogic Health, the dedicated health and wellness division of ListenLogic, provides a deeper understanding of today’s Involved Patient™ to answer real business questions with advanced geographic, demographic, and psychographic segmentation that aligns with and informs traditional market research. For further information, visit http://www.listenlogichealth.com or http://www.listenlogic.com.
ckarnes (at) listenlogic (dot) com