Princeton, NJ (PRWEB) February 9, 2011
Princeton, NJ PRWEB) February 9, 2011 -- Caliper, an international management consulting firm based in Princeton that has advised over 25,000 companies since its inception in 1961, announced the recent addition of Wendy Parsons of Princeton, New Jersey, as Vice President of Marketing. Parsons joins Caliper as it prepares to celebrate its 50th year in providing customized solutions for hiring, employee development, team building, and organizational development.
In this role, Parsons will collaborate with Chief Executive Officer Herb Greenberg and President Patrick Sweeney in developing and executing a marketing strategy that will build upon Caliper’s leadership role as a pioneer in employee hiring and development. She will also work with key executives to create branding programs and increase awareness of Caliper’s expanding capabilities.
Ms. Parsons was formerly Director of Marketing Communications for the Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania. She directed a team of writers, and worked closely with Wharton’s internal team of directors to develop and strengthen partnerships with clients and build greater awareness of executive education programs at Wharton. In addition, she served on the editorial board of Knowledge@Wharton, the School’s online business journal that is distributed worldwide.
Prior to joining the marketing team at Wharton, Parsons was a senior writer and account director at Coyne Communications, Basking Ridge, NJ. Her clients included Ferrari/Maserati and Rolls-Royce Motor Cars. Parsons earned her M.Phil. in English and Intellectual History at Drew University, where she was an instructor in the English department. She holds a BA from Stockton State College.
Chief Executive Officer Herb Greenberg, PhD, founded Caliper in 1961, when he developed a comprehensive personality test in response to market demand for an accurate predictor of employees’ success. The assessment has since been refined and used with over 25,000 companies to assess the potential of more than three million people in management, sales, customer service, and professional sports.
Caliper now employs more than 200 professionals in 12 offices around the world. It provides customized consulting services to assist organizations looking to hire for a key position, promote a key employee, reduce turnover, improve the effectiveness of a team or implement a more targeted performance management system,
For more information, see: http://www.calipercorp.com