Gunmakers Guild Launches National Campaign to Promote Custom Firearms

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The American Custom Gunmakers Guild, which has been promoting the artistry of fine firearms for more than a quarter-century, is launching a national campaign to spotlight the work of its members. The campaign's theme is "Plan Your Perfect Custom Gun." For details about the Guild and its mission, visit

In 1983 a group of avid craftsmen came together to create an association to promote the artistry of fine custom firearms. The result was the American Custom Gunmakers Guild (

Now, as a part of its ongoing mission, the Guild is launching a national campaign entitled "Plan Your Perfect Custom Gun" as a way to introduce a new generation of Americans to the remarkable craftsmanship of its members.

"To some people a firearm is an extension of one's personality, a place for personal ideas to become reality, a source of pride and pleasure," a Guild spokesperson said. "True artistic beauty can be expressed in wood and steel, making your investment in a custom firearm a case of the sum being more than the addition of the individual components."

But going from concept to finished firearm is a journey that requires planning, patience, and persistence as well as proven talent. That's why the Guild puts potential candidates for membership through a rigorous process to ensure they meet its high standards.

That means that their work has been examined and evaluated, references provided and verified, and induction reviewed and approved by their peers.

"A custom firearm is created from the finest components available," a spokesperson said, explaining the approval process. "Fit and finish are of the highest standards. It is made to the particular requirements of the client, so it is one-of-a-kind."

The Guild offers a variety of supplemental items to help clients end up with "a firearm painstakingly made to your order and specifications."

They include:

WORKBOOK: "Realizing Your Dream: A Client's Guide to Building a Custom Gun," a comprehensive, 60-page workbook that details the process of commissioning a custom firearm. The price is $24.95, including postage.

"There are many phases to having a custom gun built," writes gunmaker Stephen Heilmann in the booklet's introduction. "There are a variety of rifle actions available, many fine old shotguns just waiting to be made over. There is also a wide selection of very high quality barrels, triggers, etc."

DIRECTORY: "Custom Firearms Artistry: Membership Directory," a 90-plus page publication that spotlights Guild members and their work. The price is $24.95, including postage.

DVD: "An Introduction to Custom Guns" narrated by Jack Belk. This 105-minute presentation painstakingly shows what goes into planning and building custom rifles and shotguns. It contains some beautiful visuals, particularly the colors and grain structures of wood stocks that can help transform a custom gun into a work of art. Price for the DVD is $35, including postage.

"Realizing Your Dream," the membership directory and the DVD can be ordered online at For more information call (307) 587-4297 or fax (307) 587-4297.


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