"This is the largest and most comprehensive collection of vintage airline uniforms we’ve seen and Braniff's Pucci & Halston designs are arguably the best in history,” Jeffrey Bernstein, CEO of Chelsea Marketeers
Palm Springs, CA (PRWEB) February 9, 2011
Chelsea Marketeers, a premier online retailer, will be exhibiting a collection of 18 complete Braniff International flight attendant uniforms designed by Emilio Pucci or Halston along with a host of matching shoes, handbags, luggage, and other accessories. The exhibit will take place at the Riviera Resort & Spa in Palm Springs, California as part of Palm Springs Modernism Week. The complete collection – consisting of 90 individual items – was gathered by a former Braniff flight attendant, during the 20 years she flew with the airline. The designer uniforms and accessories, including a one-of-a-kind prototype purse from Pucci, will be on display Wednesday, February 23, 2011 from 4:00 p.m. to 8:00 p.m. during the opening reception and then from 9:00 a.m. to 6:00 p.m. on Thursday, February 24, and 8:00 a.m. to 4:00 p.m. Friday, February 25. The collection is offered for sale by Chelsea Marketeers.
“Our goal is to sell it as a complete collection to someone who truly appreciates the talents of Pucci and Halston and the impact that these designs made – not only on the airline industry, but also on the fashion industry as a whole.”
High Fashion in High Altitude
In the early 1960s, Dallas-based Braniff International set out to make commercial air travel more glamorous. The airline tapped the talent of Emilio Pucci, a former WWII bomber pilot and one of the hottest designers of the time to create the uniforms for its flight attendants. Pucci’s innovative designs were a blend of fashion at altitude and fashion with attitude, serving up bright, bold colors with both style and sex appeal. In the 1970s, Braniff hired Halston to provide a new, refreshing look for its flight attendants, continuing its leadership in high-flying fashion.
Braniff’s fashionable flight attendant uniforms set the trends not only for the center aisle, but also for the streets of New York and Los Angeles. Braniff’s bold colors and stylish designs helped transform the airline industry from the utilitarian functionality that emerged from its post-World War II military roots to a service-oriented industry in which the passenger was offered an experience in the air.
The high-flying fashions also inspired many of today’s top designers, proving that edgy innovation can lead to commercial success. After all, these ground-breaking uniforms played a pivotal role in propelling Braniff to new heights in the aviation industry.
For Additional Information
Those interested in learning more about the collection and its sale should contact Jeffrey Bernstein, CEO of Chelsea Marketeers, at 760-322-7722 or Jeffrey(at)ChelseaMarketeers(dot)com. Those interested in attending the exhibition should visit http://www.ModernismWeek.com for ticket information.
Select images of the collection along with additional details are available on Chelsea Marketeers’ Web site at http://www.ChelseaMarketeers.com.