Primary Wave Music Commemorates Five Year Anniversary at Annual Pre-Grammy Celebration on Saturday, February 12, at SLS Beverly Hills

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New York-based Primary Wave Music, one of the largest independent music publishing, marketing and management companies in the United States, today announces details for their fourth annual pre-Grammy celebration, being held at 6pm on February 12 at the SLS Beverly Hills.

New York-based Primary Wave Music, one of the largest independent music publishing, marketing and management companies in the United States, today announces details for their fourth annual pre-Grammy celebration, being held at 6pm on February 12 at the SLS Beverly Hills. With performances by one of the world’s highest regarded DJs, DJ Skee, who recently signed to Primary Wave Management, cutting edge audio-visual remix pioneers Eclectic Method, and A-list celebrity guests in attendance. The bash will prove to be one of the most exclusive events of Grammy Weekend 2011. Primary Wave’s new brand-centric business partner Brand Synergy Group has raised the caliber of this year’s sponsor partners f with support from Casio, ABSOLUT ® VODKA, DOVE® Chocolate, SunTrust, McIntosh Laboratory and NIVEA, who will be joining us with Romance Ambassadors and TV’s most buzzed about couple, Bill and Giuliana Rancic.

Additionally, Michael “Blue” Williams, president of Primary Wave Talent Management, with partners Absolut and Duracell, will be hosting the first annual manager’s toast at the SLS Beverly Hills at 10:30am on February 13. The event will honor Troy Carter, Lady Gaga’s manager, as the hottest manager of 2010, as well as Warner Music Group’s CEO Lyor Cohen as artist management industry icon.

Primary Wave Music CEO Larry Mestel states, “We have had an incredible five years at Primary Wave and 2010 has been the most exciting thus far. I am extremely proud of members of the Primary Wave Music family who are up for awards this year; Cee Lo Green, Steven Curtis Chapman, Steve Earle and Grupo Fantasma. We are looking forward to celebrating with our artists and toasting to their success.”

Brand Synergy Group’s Jeff Straughn says, “We’re thrilled to be working in tandem with Primary Wave Music to create the best party of the 2011 Grammy season. Our event partners help us highlight the growing importance of branding in the entertainment space and we’re proud to be partnered with such great talent and power all around.”

About Primary Wave Music:
Primary Wave is one of the largest music publishers and music marketers in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix , Lamont Dozier and Steven Curtis Chapman, as well as developing artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group, as well as marketing and administration agreements with Def Leppard, Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as Cee Lo Green, Cody Simpson, DJ Skee, David Garrett, Lords & Lady, Big Sean, Saving Abel, Taddy Porter, Volbeat, and 4 Troops as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas.

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