Social Media Company “Everywhere,” Working with Client SWAGG, Helps Generate $50,000 Donation to Stand Up To Cancer at Sundance Film Festival

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Novel Approach to VIP Gifting at Festival Raises Money for Cancer Research

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We are grateful for the generous support from Outlier and SWAGG

Leading mobile commerce enabler Outlier, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Everywhere, a social media company in Atlanta, GA raised $50,000 for cancer research through the “House of SWAGG” VIP gift suite at the Sundance Film Festival in Park City, Utah. Outlier hosted the suite, and each time a celebrity selected a gift, made a cash donation representing a portion of its value to Stand Up To Cancer, a grassroots movement which funds research to get new treatments to patients quickly. “We are grateful for the generous support from Outlier and SWAGG,” said Kathleen Lobb, a Stand Up To Cancer co-founder. “This donation will be put to good use, at a time of great promise in cancer research.”

Celebrities such as Susan Sarandon, Terrell Owens, Paul Rudd, Mario Lopez and Eliza Dushku passed through the “House of SWAGG” and also had the chance to check out the SWAGG application, which enables consumers to manage gift, loyalty and membership cards on their mobile devices as well as give, get and even exchange SWAGG GIFTS from participating merchant partners. The “House of SWAGG” featured merchants such as American Apparel, Inc., Carrera, Crocs, Inc., HINT Water, got2b, lia sophia, popchips™, Under Armour and Wellensteyn.

In addition to its work at Sundance, SWAGG has committed to donate an additional $125,000 to Stand Up To Cancer -- $1 for every consumer who downloads the application and registers via the SWAGG website, the App Store and Android Market thru December 31, 2011.

About Outlier
Outlier, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem. With its mobile domain expertise, Outlier is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers. Outlier’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Outlier, visit

About Everywhere
Everywhere is a social media communications company, providing clients with strategy, development and execution of campaigns through the use of social media. Creators of Guinness World Record Setting #beatcancer in 2009, Everywhere uses its knowledge of the power of social media and pr to provide the same insights and services to its clients and causes. For more information about Everywhere, go to


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Erica Hartfield

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