Panache Puts Social Conversations to Work

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Adds Innovative Social Ad Format to Strengthen Engagement and Extend Campaign Reach

For digital video publishers, it’s all about finding ways to maximize advertising revenue. With the ‘Social Offer’ format we’re making it easier to appeal to brands by integrating two powerful and growing channels — social media and online video.

To satisfy advertiser demand for more innovative video ads that infuse the power of social media, digital video advertising fulfillment provider Panache today unveiled the ‘Social Offer’ ad format. Designed to heighten engagement and drive premium CPMs, this innovative ad format can be integrated with social media sites including Twitter and Facebook. The ‘Social Offer’ includes a combination of pre-roll and user engagement features within the ad format such as: coupons, social share, surveys and contests. This enables advertisers to seamlessly integrate digital video into any social or lead generation campaign.

According to eMarketer’s 2011 Social Media Outlook, four in five companies will use social media in 2011 and 88 percent of marketers are predicted to engage in social channels by 2012. Meanwhile, the popularity of social media ad campaigns has exploded, with the number of brands developing social ad campaigns nearly doubling year over year in 2010.

“For digital video publishers, it’s all about finding ways to maximize advertising revenue. With the ‘Social Offer’ format we’re making it easier to appeal to brands by integrating two powerful and growing channels — social media and online video,” said Steve Robinson, CEO and co-founder, Panache. “This ad format is a smarter way to extend campaigns across online channels. It drives immediate action, while mobilizing advertisers’ most loyal fan base to engage in social conversations.”

With the ability to engage users as never before, premium publishers can offer advertisers an easy yet impactful way to heighten brand awareness, drive greater traffic to campaign micro sites and more effectively grow fan bases and followers in social communities.

The “Social Offer” ad format is easily fulfilled into ad servers and across publisher sites with Panache’s workflow technology, bringing campaigns to market more quickly and ensuring all ad spend deadlines are met. The ability to customize, scale and extend campaigns on any screen – including mobile, desktop and tablet devices – also increases advertiser spend and attracts new revenues. All Panache ad formats come with interactive demos, sales collateral, creative templates, full pre-flight preview and testing, and robust engagement reports.

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About Panache
Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics. Paired with professional services and unparalleled domain expertise Panache enables premium publishers to grow their digital video advertising business with ease. Leading companies such as FoxNews, CBS and MTV Networks are using Panache to enhance their digital video advertising fulfillment and grow digital revenues. Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

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Kathleen Stuart

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