(PRWEB) February 10, 2011
The humble bag, an item previously reserved for women, is now a top selling fashion accessory for the modern man. While many of the more traditional apparel items have not been selling well in recent years, men’s bags are jumping off shelves. Many of the top international designers are expanding to men’s bags to meet the growing demand. Fashion houses from Hugo Boss to Burberry have in recent years expanded to men’s bags, while many others are intending to follow suit.
One such newcomer is Hip Industries, who has opened its online store in early 2011. Specializing in stylish and affordable bags for men, Hip Industries is hoping to capitalize on this trend which is showing no signs of abating. Hip Industries founder, Ben Loe, is not surprised by the growing interest in bags. Ben who started his business last year in Australia has seen a steady increase in the demand for men’s bags. He puts this down to the practicality of having a bag and the growing trend for men to look more stylish and presentable.
“Unlike the past, men cannot get by carrying everything in their pockets. In many cases, we carry around a lot of stuff, stuff like laptops, books, and mobiles. You need a place to put this stuff. That’s where men’s bags come in.” Ben’s views seem to be shared by others. Many men cite practicality as the fundamental reason for owning a bag. Chris, a business man in his 30s, stated “I have so many things to carry around. These new range of bags provide a stylish solution.”
Beyond the functional reasons for owning a bag, fashion is another reason for the growing popularity of men’s bags. Bags are increasingly becoming a fashion statement with men’s bags being a dominant feature in the latest runway shows in Milan and Paris. Popular culture has also added fuel to the trend. Rapper Kanye West and football superstar David Beckham are often photographed toting stylish messenger bags which has helped drive up sales. The modern men’s bag is now slicker and more fashionable than in the past. Ben points out, “When I started, I could hardly find any bags that were stylish. Nowadays, we are seeing more companies coming out with stylish designs.”
Boxy briefcases are gone and in their place stand modern messenger bags. Hip Industries sells messenger bags, a style that has proven to be one of the most popular men’s bags. The messenger is however not the only style of bag. Ben explains, “These days, we are spoilt with choice. There is a diverse selection of bags available from totes and waist bags to portfolios and messengers, pretty much a bag to suit every occasion.” And as the number of players in the market increases, the selection of bags is also expected to grow.
Men’s style and grooming is a booming business. It is no wonder that bags have taken off. The industry has more than doubled over the last decade. Ben is positive about his company’s outlook in 2011. “We currently have three exclusive styles of messenger bags. This has worked very well for us because our customers are presented with a simple choice.” Hip Industries’ range has made it a one of a kind in a market dominated by endless choice. Hip Industries aims to focus on customer service and the quality of their bags to drive sales. Ben explains: “Customer satisfaction is our number one commitment and we show this by offering a 110% money back guarantee on any bag purchased online. “We offer the 110% money back guarantee because we truly believe in our bags.” Ben’s theory seems to be right, with levels of customer satisfaction at Hip Industries higher than traditional stores..
All is looking bright in the world of men’s bags and fashion products with businesses looking forward to what looks to be a bumper 2011.
To find out more about Hip Industries, visit http://www.hipindustries.com