Food Should Taste Good Names Nathan Barnatt Its ‘Touchdown Dance-Off’ Winner – And He’s $10,000 Richer

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Winning Video Features Hilarious Dance Montage and Runway-Worthy Outfits

Food Should Taste Good, Inc., the fastest-growing all natural chip brand, announced the winner of its ‘Touchdown Dance-Off’ contest today – and he just got $10,000 richer.

Nathan Barnatt, a performer at the Upright Citizens Brigade Theater whose videos have appeared on Funny or Die, received more than 11,000 votes on Food Should Taste Good’s Facebook page for his outrageous touchdown dance video. The winning dance featured a purple spandex and crop top-clad Barnatt dancing on a football field and various locations from a parking garage to a men’s room – ultimately earning him the $10,000 grand prize.

Food Should Taste Good’s ‘Touchdown Dance-Off’ contest was a fun way for the brand to engage with and reward their loyal customers during the popular game day snacking season. The campaign, which started Jan. 10 and was hosted on the brand’s Facebook page (, invited fans to compete for $10,000 by having ‘dance-offs’ with each other via online video submissions. Other fans would then vote on their favorite dance videos, ultimately deciding who would win the $10,000 grand prize.

Barnatt is excited to use his winnings toward future comedic videos as he continues to pursue his goals of performance and entertaining. “I wanted to make a video that was just random, crazy and ridiculously fun – something to keep people entertained,” said Barnatt of the video, which was shot at several locations with the help of a tripod and his brother. “I can definitely cut loose on the dance floor, but I’ve never actually played football in my life. I scored my very first touchdown during filming.”

The campaign garnered close to 150,000 page views, 30,000 votes and more than 80 video submissions in just a few weeks. In addition to the grand prize, The Food Should Taste Good team also picked some of their favorite entries to win engraved footballs and other prizes while every participant was given a bag of chips as a ‘thank you’ from the brand in the spirit of the snacking season. The brand offers 10 flavor varieties – such as Multigrain, Jalapeño and Sweet Potato – all made with simple, natural ingredients.

Pete Lescoe founded Food Should Taste Good, Inc. in 2006 with the goal of creating unique flavors that give consumers choices in all natural tortilla chips. Made from wholesome ingredients, Food Should Taste Good chips are created without trans fats, cholesterol, artificial ingredients or genetically modified organisms (GMOs). They are also certified gluten free, Kosher, low in sodium, are a good source of dietary fiber and many varieties are certified vegan. Food Should Taste Good chips are available in distinct flavors including Multigrain, Sweet Potato, Lime, Olive, Chocolate, The Works!, Cheddar, Blue Corn and Jalapeño. Food Should Taste Good chips are sold nationally in multiple sizes including 1.5oz and 6oz bags at Whole Foods Market, Starbucks, Safeway, Target and other major retailers. For more information, please visit


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Krisse Mansfield
Bullfrog &Baum
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