Skelmersdale, Lancashire (PRWEB) February 10, 2011
Hotter Comfort Concept has launched its Spring 2011 collection featuring 17 new comfy women's shoes.
Designers at Hotter Comfort Concept (http://www.hottershoes.com/), the UK's biggest shoemaker, have been working hard to inject style, colour and the ultimate comfort into every pair of women's shoes (http://www.hottershoes.com/en/Womens-Shoes?DisplayProductList=false) and sandals in its range. Comfy men's shoes (http://www.hottershoes.com/en/Mens-Shoes?DisplayProductList=false) have also been given a makeover with five new casual styles including a desert boot and sporty lace-ups.
"With such a fantastic customer base and lots of interaction via our stores and through our call centre, our design team were keen to make sure that we produced a new collection which gave customers more choice for a variety of activities and we're hoping they will be as delighted with the results as we are," commented Paul Sayers, product design and merchandising director.
Highlights from the new season include women's sandals (http://www.hottershoes.com/en/Womens-Shoes/Womens-Sandals?DisplayProductList=true): cork wedge Hepburn; strappy heel Inca and lace front Papaya. The new range of women's shoes includes the incredibly comfortable, smart slip on Vogue and sling back clog Magical. The colour palette for the season reflects high street trends and includes shades of pink from muted Rose to vibrant Coral; nudes including Limestone and Mink; and soft metallics Antique Silver and Rose Gold.
Pitching its men's shoes firmly at the discerning footwear buyer looking for comfort, quality and durability, Hotter has introduced a trio of new casual shoes which are engineered to offer the ultimate comfort fit. Lace-up Mission, slip-on Link and touch close fastening Eden all include a gentle arch support, cushioned footbed and padded top line. On trend options include ankle boot Desert and hand stitched weekend shoe Rig; whilst new colours include Grey, Blue and Sage.
About Hotter Comfort Concept:
The company, which was established in 1959, has invested £6million in the past six years and now has one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter's UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.
Hotter shoes are sold direct to customers via its 100 seater call centre; online shop, 12 Hotter stores across the UK and through 200 independent retailers.
For further PR information, please contact:
Hotter Comfort Concept Shoes
2 Peel Road
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