New Electronic Gadget Provides “Back Seat Driver” for Every Car

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“Mary-On-Board™” Device Emulates Wife’s Nagging at Husband’s Driving and Retails for $19.95

Mary-On-Board Fits on Most Car Dashboards

“It occurred to me that a device that would provide subtle driving reminders would be a fun gag gift.”

If you are tired of nagging your husband or boyfriend to slow down when they are driving, or if you want to make sure they always have your back-seat driving available even when you aren’t in the car, giving them a “Mary-On-Board™” device for their car is the perfect solution.

Mary-On-Board™ retails for $19.95 and is an electronic device that offers 15 hilarious “back-seat driver” sayings in both English and Spanish. It attaches to most car dashboards with a non-slip mat and a suction cup mount and also has an integrated picture holding slot so the driver can personalize the display of the device to remind him of his wife or girlfriend. The driver or passenger pushes a button on the device to activate the back-seat driver sayings.

With typical back-seat driving sayings like, “Why don’t you stop and ask for directions” or “Don’t you think you should slow down,” the Mary-on-Board™ device is a great way to remind someone to drive carefully, even if you aren’t in the car to nag them personally.

Mary-on-Board™ is the brainchild of Mary and Dan Finkelstein of Troy, Mich. who got the idea during a trip to North Carolina.

“My husband was driving and talking on his cell phone and almost missed an important exit until I got his attention, even though we had a GPS system giving him directions,” said co-inventor Mary Finkelstein. “It occurred to me that a device that would provide subtle driving reminders would be a fun gag gift.”

“We would love to have people tell us their back-seat driving stories as well, and those stories will be the basis for additional sayings we use for future versions of our Mary-on-Board™product,” said Dan Finkelstein. If you have a back-seat driving story to share, you can email it to comments(at)maryonboard(dot)com

For a “test-drive” of the device, visit and click the “Demo” tab to let the back-seat driving begin. Mary-On-Board™ can be purchased online at and $1 from each purchase will also be donated to the National Kidney Foundation. You can also find cool Mary-On-Board t-shirts and hats on the website. For more information, email info(at)maryonboard(dot)com.


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Dan Finkelstein

Kim Madeleine
KRM Communications, LLC
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