Business Strategist/TV Personality Teams Up with SCORE to Help Grow 1 Million Small Businesses

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In the wake of the Great Recession, we’re in a startup boom that's akin to the Wild West. But according to business strategist and TV personality Carol Roth, many would-be entrepreneurs are jumping aboard the startup train without the preparation or knowledge to run viable businesses. Now Roth has teamed up with SCORE, a national nonprofit that provides free small business mentoring, to offer straightforward tools to help entrepreneurs launch and grow their small businesses the right way--and greatly increase their odds for success.

“I’ve been helping small businesses grow for more than fifteen years.”

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Carol Roth, a business strategist and TV personality, has joined ranks with SCORE to help them meet their goal of growing 1 million successful small businesses by 2017. A recent survey on the impact of SCORE's small business mentoring found that SCORE counseled nearly 180,000 aspiring and current business owners in 2009; a year later, these same businesses generated around $53 billion in revenue.

"SCORE and I share the same goals," says Roth. "Small business ownership is what drives the economy and creates job growth." But she warns that many would-be entrepreneurs are ill-prepared for the challenges of running a business. "Together with SCORE, I believe we can minimize business failures and help entrepreneurs start bona-fide businesses."

Roth has become a well-known voice of reason during the start-up craze that's characterized the economic landscape since 2009, appearing as a business commentator on Fox and MSNBC, among others. "With the odds stacked against you in terms of high failure rates, why would you start a business if you haven't done the preparation? That's what I can do for entrepreneurs--give them a tough and honest assessment of their skills, goals, motivations, timing, and opportunities before they take the leap." She adds that once they are prepared, business owners can then continue to receive the valuable ongoing mentoring they need through SCORE's national network of volunteers.

Roth has written a new book for would-be entrepreneurs and small businesses called The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business (BenBella Books, March 2011). To assist SCORE, her book will be donated to every SCORE chapter throughout the US, which volunteers can use as a guide for coaching small business people. Additionally, she is presenting a webinar in February for SCORE volunteers and entrepreneurs, and will be providing business advice via SCORE's newsletter. The webinar will take place on February 17 at 1 PM EST. Registration can be done via or at

Roth adds, "Can we create a million or more businesses in five years? You bet. My aim is to make sure they are solid, viable enterprises that will survive, grow, and create even more new jobs."

Carol Roth has been helping businesses grow for over 15 years, ranging from solopreneurs to multinational corporations. She has helped them raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals, create brand loyalty programs, and more. A popular media personality on Fox News, MSNBC, and WGN-TV Chicago, among others, she has an award-winning blog at Her new book is The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business (BenBella Books, March 2011).

SCORE has helped more than 9 million aspiring entrepreneurs since 1964. Each year, SCORE provides small business mentoring and workshops to more than 375,000 new and growing small businesses. More than 13,000 business experts volunteer as mentors in 354 chapters serving local communities with entrepreneur education. For more information about starting or operating a small business, call 800-634-0245 for the SCORE chapter nearest you, or visit the website at


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