Kevin Ertell Joins as Chief Marketing Officer

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Seasoned Executive Brings Decades of Experience to World's First Online Shoe Retailer

" might be one of the e-commerce industry's best kept secrets. The people are top-notch, the culture is fantastic, and there is a tremendous opportunity to grow the business," says Kevin Ertell., a privately held, Seattle-based company that began selling footwear on the internet in 1996, is excited to announce that Kevin Ertell has signed on as Chief Marketing Officer. Ertell will be responsible for steering the company as they expand even further into e-commerce marketing, enhanced customer experience and branding.

" might be one of the e-commerce industry's best kept secrets. The people are top-notch, the culture is fantastic, and there is a tremendous opportunity to grow the business. What's not to like? I am thrilled to be joining the OnlineShoes team," says Ertell.

Ertell has worked exclusively in retail for 25 years, and for the past 13 years has focused his expertise on e-commerce. He was Senior Vice President and Managing Director of and subsequently served as Senior Vice-President of E-Business with Borders, where he re-launched as an e-commerce site and led the team that built Borders Rewards. Most recently he was Vice President of Retail Strategy at ForeSee Results, where he collaborated with the product, delivery, client services and marketing teams to maximize the company's value to their broad selection of retail clients.

A well-known and respected figure in the online retail industry, Ertell is regularly called upon to share his knowledge. He has been a featured speaker at numerous e-retail conferences, including, eTail and Internet Retailer, in addition to having been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Publishers Weekly and The Detroit Free Press, among other prestigious publications. He is a member of both's Board of Directors and Policy Advisory Group. Ertell regularly catalogues his thoughts and wisdom about retail and online commerce on his insightful blog, Retail: Shaken Not Stirred.

Ertell's hire is the latest of several noteworthy developments at In the second half of 2010, the company moved its warehouse operations to Columbus, Ohio to best serve the greatest concentration of their customer base. They nearly doubled the size of corporate headquarters in downtown Seattle by taking out a lease on the entire second floor of the Metropolitan Park East Tower (1730 Minor Avenue): The company has occupied the building's seventh floor since 2005. Just prior to the busy holiday season, also introduced 24/7 customer service.

"I am very excited about all that Kevin brings to In addition to his tremendous passion for and knowledge of retail and e-commerce, he has an impressive ability to balance business strategy, team leadership and customer-centricity, making him a perfect fit for our team," says Dan Gerler, President and CEO of "I can't think of a better person to accompany us into our next phase of growth."

About Established in 1996, is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and clothing choices from more than 250 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders. For more information, visit


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Jimmy Healey
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