New York, NY (PRWEB) February 10, 2011
Fashion and lifestyle brand licensing agency InGroup Licensing today announced the addition of fashion industry licensing veteran Faith Paige Wall to its team as Vice President of New Business Development.
In her new role with InGroup, known for originating the Mudd, Kenzie and True Religion fashion lifestyle licensing, Wall will work to expand the agency’s portfolio of fashion brands, specifically in the denim industry, and bring on additional licenses for its current licensees.
“Faith brings extensive experience in the fashion business, with a proven track record for generating new revenue streams and building profitability through brand extension in a wide range of apparel and character properties,” said Judi Seidman, president of InGroup Licensing. “We’re thrilled to have her expertise on our team as we work to expand our portfolio.”
A 20-year veteran in the fashion industry, Wall has held a number of licensing leadership roles at some of the most widely-recognized names in the industry. Most recently, she served as Executive Vice President for Licensing and Business Development for Longstreet/Silvergoose, managing more than 15 licenses ranging from accessories, hand bags and luggage to hosiery, outerwear and swimwear.
As Vice President of Licensing for Steve Madden, she implemented a new licensing direction for the brand, revamping the designer’s licensing agreements to optimize the process and profitability. At Skechers USA, she oversaw the brand’s domestic and international licensing division in apparel, outerwear, hosiery and watches, and secured the first licensing acquisition in the company’s history for Mark Ecko footwear.
Prior to her work in fashion, Wall’s work in product licensing spanned the gamut of Pokemon and Nintendo at 4 Kids Entertainment, Chevrolet and Nabisco at Equity Management, Inc., and even cartoon properties Thomas the Tank Engine, the Flintstones, Yogi Bear and the Jetsons.
“In addition to deep experience and knowledge of the licensing industry, I’ve also established a strong network of relationships with key players in the fashion business,” Wall said. “I look forward to bringing this to bear in helping to take InGroup to the next level with new clients and a broader portfolio to becoming an all-encompassing licensing agency.”
About InGroup Licensing
InGroup Licensing is a full-service licensing company that specializes exclusively in fashion licensing, concentrating on fashion and lifestyle brand extensions. Founded in 1994, the company develops programs that fully integrate the disciplines of marketing, merchandising, advertising and promotion, from researching brand recognition levels and identifying logical product mixes to matching brands to partners, negotiating contracts and managing business growth. The firm has been voted License! Magazine’s ‘Top 100 to Watch’ for its work in the licensing community. InGroup is based in New York, New York. For more information, visit http://www.ingrouplicensing.com.
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