ThingLink Adds In-Image Links to Artek Open Archives

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ThingLink, a developer of image interaction tools, is collaborating with The Scandinavian design house, Artek, to add interactive, in-image links to historical images in the Artek Open Archives. The project is aimed at building Artek's online community and driving user engagement.

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“Our collaboration with Artek has helped transform this rich, historical archive into an interactive viewing experience with in-image links, and sharing and social features..."

ThingLink (thinglink.com), a developer of image interaction tools, is collaborating with The Scandinavian design house, Artek (artek.fi), to add interactive, in-image links to historical images in the Artek Open Archives (artek.fi/openarchives). The project is aimed at building Artek's online community and driving user engagement.

The Artek Open Archives will be launched at the Stockholm Furniture Fair, at the Artek display, from February 8-12.

Artek has an exceptionally rich image database depicting interiors, exhibitions, installations, and diverse projects dating from 1935 to now. Artek has now made these images accessible to everybody in the Artek Open Archives, an image database showcasing past and present Artek interiors from around the world.

"Our collaboration with Artek has helped transform this rich, historical archive into an interactive viewing experience with in-image links, and sharing and social features," said ThingLink CEO Ulla-Maaria Engeström.

ThingLink image interaction technology in the Artek Open Archives will enable these features:

  • In-image tags as points of navigation

Images will feature interactive ThingLink in-image tags - interactive hotspots that reveal contextual information about the venue and time period as well as more detailed product information.

• Easy sharing
ThingLink will make images shareable in two ways: anyone can share a favorite image via Twitter and Facebook, and bloggers can freely copy an image (in the interactive format with tags) and use it in a blog post.

  • Image statistics

ThingLink will provide real-time statistics on user interaction with images.

For more information visit ThingLink.com.

About ThingLink
ThingLink is a Helsinki-based technology company that develops tools for image interaction. ThingLink technology changes the way people interact with photos by transforming them into a surface for advertising, commerce, entertainment, search and social connection. Brands, publishers and bloggers utilize ThingLink in their images to create more engaging experiences for their readers.

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