Start Your Flooring Search on Solid Ground with WFCA.ORG

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New Portal Dedicated to Flooring Delivers All the Resources and Tools Necessary to Make Informed Purchasing Decisions

Unless chartered jets, chauffeured limos and shopping sprees in the Dubai are a part of your lifestyle, aside from your home, the flooring inside of it may be one of the most expensive purchases you ever make.

Each year thousands of new flooring products are introduced and flooring trends change nearly as fast as fashion. So how does one keep up with it all? With help from teams of designers, trend scouts and industry experts, the World Floor Covering Association (WFCA), a non-partisan floor covering advocacy association, recently consolidated the most extensive and detailed collection of flooring information ever available at

Covering every type of flooring available — hardwood, carpeting and area rugs, ceramic, stone, laminate, vinyl and green — the WFCA’s dynamic new website showcases an ever-changing line-up of content, including articles and advice from interior designer Annette Callari, A.S.I.D., the latest in floor trends, as well as product introductions and new technologies. It also features a cutting edge interactive design tool, Virtual Designer by EcoColor, that allows visitors to view hundreds of different floor styles in rooms that resemble their own. The tool not only showcases every flooring variety available in dozens of colors and textures, but allows visitors to match grout color, lay an area rug down over their newly designed floor, change cabinets and wall and ceiling colors from a selection of Benjamin Moore Paints, and much more.

In addition to the design features on the site, provides answers to the most common floor covering questions. You can also find information and practical tips on every flooring category available. An overview of each category provides the pros and cons, a product catalog, manufacturing details, varieties and styles available, things to consider before purchase and how to prepare for installation.

When you’re ready to buy, offers a searchable database of reputable WFCA retail members across the country. All you need to do is enter your zip code and you will receive a list of retail stores in your area.

"Your floor is one of the most visible surfaces in your home, which makes it all the more important to find the right product for your taste and lifestyle,” said Chris
Davis, President & CEO, World Floor Covering Association. “Our new website offers the most comprehensive information, tools and referrals available today. We believe there’s no better place to research flooring — in the real world or the online world — than at”

About WFCA
The World Floor Covering Association (WFCA), the official sponsor of the annual
Surfaces trade show, is the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.

The WFCA is a recognized leader in marketing research and industry certification programs and operates the premier consumer flooring website,, providing unbiased information about every type of floor covering and connecting customers to members retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit


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Leah Gross-Harmon
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