PwC's Personal Brand Week 2.0 Highlights “Your Online Image Makeover”

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Day three of week-long event underscores importance of keeping a professional profile online

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Your online profile is a window into your talent, skills and professionalism. Too often, people fail to recognize that online profiles have the ability to both create and limit professional opportunities, depending on the content made publicly available.

Personal Brand Week 2.0 continued today with conversations and advice for students focused on maintaining one’s professional online image. PwC US offers tips and multimedia content available at no cost on the firm’s Facebook page and career site: http://www.facebook.com/PwCUSCareers and http://www.pwc.tv.

“Your online profile is a window into your talent, skills and professionalism,” said Paula Loop, U.S. and Global Talent Leader for PwC. “Too often, people fail to recognize that online profiles have the ability to both create and limit professional opportunities, depending on the content that is made publicly available.”

In the third day of this week-long event, Holly Paul, National Recruiting Leader for PwC, will hold a live Career Corner chat from 3 – 4 p.m. EST/ noon – 1 p.m. PST. Ms. Paul will be available to answer any questions about personal branding and how to effectively sustain an appropriate online presence.

Previous topics covered during Personal Brand Week 2.0 include “Building Your Network” – simple steps to building a strong and authentic network; and “You are What You Write” – the art of effective writing skills. The remaining two days will feature the following topics:

  •     Thursday, February 10th: “View from the Other Side: Getting the Job” – what recruiters look for in prospective hires;
  •     Friday, February 11th: “Pulling it All Together - Elevator Pitch and Body Language” – how to successfully express and articulate your personal brand.        

On the last day of Personal Brand Week 2.0, undergraduates can enter the “Best Elevator Pitch Contest” for the opportunity to win $5,000. The 30-second video contest asks participants to highlight what makes them valuable and unique to potential employers. The contest ends March 25.

PwC encourages students, professionals, career advisors and educators to join the career discussion on Twitter by using the hashtag #PwCBrandWeek.

About the PwC Network
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See http://www.pwc.com for more information.

© 2011 PwC. All rights reserved. "PwC" and "PwC US" refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.

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Elliott Frieder
PwC US
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